吃羊杂，少不了要配上一口热腾腾的面点。集市上，馓子、南瓜小油香、麻团和油条等各式面点一字排开，香气扑鼻，不少人是直奔这 些"主食担当"而来。店主把和好的面团切成小块，拉成长条，再抹上香油、撒上芝麻，送进烤炉里烤上几分钟，松软微酥、香气浓郁的牛舌饼 就新鲜出炉了，成为不少食客碗边的标配。 这一碗碗羊杂的暖香，一口口碳水的扎实，就是藏在宁夏人早餐里的地道密码，也是属于大集早晨的踏实幸福滋味。 风味焕新 新派早茶来圈粉 近年来，随着消费水平提升和城市生活方式的变化，宁夏早餐也正悄然焕新。从街边的早点铺到主打场景与体验的新派早茶店，一批兼具 地域风味与现代审美的早餐新空间在城市中出现，重塑着年轻人早餐的打开方式。 在宁夏银川市的阅海湖畔，有一家新派早茶店人气极为火爆。在这里，食客们可以品尝到宁夏早餐中的手作面食、非遗糕点和风味小菜， 食客们无需进行取舍，就可以在这里体验到一站式的近百种的宁夏风味早餐。早茶店的店主是宁夏本地人，在坚持食材本味、保留地道口感的 基础上，他将小店的核心定位成"小份多样、精致创新"。 央视网消息：12月7日，《我的早餐"攻略"》一起去宁夏看看。一碗羊杂、几口面食，是很多宁夏人一天的开始。这些 ...

Company Overview - Taoyuan Village has announced its return through the Shanghai Liyuan store, which has reopened after being closed due to external factors [1] - The store's operating hours are from 07:00 to 21:00, and it had a trial operation period prior to the official announcement, offering an 8.8% discount on certain dishes [1] - The store has received over 40 reviews on public review platforms since its reopening [1] Product Offering and Pricing - The Liyuan store's menu features traditional items such as soy milk, oil sticks, and rice balls, with prices ranging from 8 to 22 yuan [1][2] - There are differences in product offerings and pricing between the Liyuan store and the Taizhou Road store, with some items priced lower at Liyuan [2] - The Liyuan store also offers additional products like Taiwanese snacks and lunch options, expanding its menu beyond breakfast [2] Market Context - The breakfast market in China is projected to grow significantly, with a market size of 1.8 trillion yuan in 2019 and an expected CAGR of 7.7% from 2020 to 2025 [3] - Traditional Chinese breakfast items remain popular, influenced by regional dietary habits [3] - Consumer preferences indicate a strong demand for quick and cost-effective breakfast options, with 94.2% of respondents spending under 10 yuan on breakfast [4] Consumer Behavior - Time constraints are a major factor affecting breakfast consumption, with 82.71% of respondents citing lack of time as a reason for skipping breakfast [4] - The average spending on breakfast at roadside stalls is low, with many consumers spending under 8 yuan [4] - The positioning of Taoyuan Village as a premium brand contrasts with the growing trend of cost-effective breakfast solutions, necessitating a strategic decision for the brand [4]

Core Viewpoint - Taoyuan Village, known as the "Hermès of breakfast," is making a comeback with a new store in Shanghai, facing challenges in balancing price and quality while catering to diverse consumer needs [1][5][7]. Company Summary - Taoyuan Village has opened a new store in Shanghai near the Natural History Museum subway station, maintaining its signature products like soy milk, fried dough sticks, and various types of pancakes and rice balls, while some prices have been reduced [3][4]. - The brand experienced rapid expansion around 2017, reaching a peak of over 40 stores, but faced significant decline, with only 4 stores remaining by early 2024 [1][7]. - The new Shanghai store features a more affordable pricing strategy compared to the original store, with some products priced lower, such as salty soy milk at 14 yuan and fried dough sticks with egg at 18 yuan [3][4]. Industry Summary - The breakfast market in China is large and growing, with increasing consumer preference for convenient and healthy options, presenting opportunities for food manufacturers and restaurant chains [8][9]. - Competition in the breakfast sector is intense, with many brands adopting low-price strategies and promotional offers to attract consumers [8]. - Consumer feedback indicates that there are still significant gaps in the breakfast market, such as limited variety and hygiene concerns, suggesting potential for growth despite the competitive landscape [9].