时隔近一年半再度更新微信服务号，桃园眷村在最新推文中表示"好久不见"，"桃园眷村又回来了"。 近日，桃园眷村在服务号中官宣通过上海利园店回归，引发网友热议。据该店工作人员表示，上海利园店并非品牌立 足新址的拓展，而是此前由于外部因素影响关闭后，再次重新开业。 据大众点评商户页面，当前桃园眷村上海利园店营业时间为07：00-21：00。但早在品牌官宣回归的推文发布时间约两 周前，便有消费者打卡评价称，该店已开启试营业，且试营业期间另推出菜品8.8折活动。截至目前，桃园眷村利园店 在大众点评上评价已达40余条。 值得注意的是，老牌的"四大金刚"仍是利园店主打产品，据网友所摄店内菜单板图片，品牌单份豆浆、冰浆、米浆价 格主要集中在8至14元不等，"眷村安心油条"、"渣渣灰霜糖油条"分别为8元及10元，单个饭团按照口味区分则售价16 元至22元，饼系列产品主要在18元至25元区间内。 不过，该店的品类、定价与上海泰州路店存在些许差异。据桃园眷村总店小程序，堂食选择下泰州路店豆浆产品单价 最低为10元，且香肠葱蛋饭团、培根葱蛋饭团、芝麻油条甜饭团各为28元、22元、20元，而利园店的香肠葱蛋饭团、 培根葱蛋饭团、芝麻油 ...

Core Viewpoint - Taoyuan Village, known as the "Hermès of breakfast," is making a comeback with a new store in Shanghai, facing challenges in balancing price and quality while catering to diverse consumer needs [1][5][7]. Company Summary - Taoyuan Village has opened a new store in Shanghai near the Natural History Museum subway station, maintaining its signature products like soy milk, fried dough sticks, and various types of pancakes and rice balls, while some prices have been reduced [3][4]. - The brand experienced rapid expansion around 2017, reaching a peak of over 40 stores, but faced significant decline, with only 4 stores remaining by early 2024 [1][7]. - The new Shanghai store features a more affordable pricing strategy compared to the original store, with some products priced lower, such as salty soy milk at 14 yuan and fried dough sticks with egg at 18 yuan [3][4]. Industry Summary - The breakfast market in China is large and growing, with increasing consumer preference for convenient and healthy options, presenting opportunities for food manufacturers and restaurant chains [8][9]. - Competition in the breakfast sector is intense, with many brands adopting low-price strategies and promotional offers to attract consumers [8]. - Consumer feedback indicates that there are still significant gaps in the breakfast market, such as limited variety and hygiene concerns, suggesting potential for growth despite the competitive landscape [9].