快消行业变革

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快消人的人生比剧本更离奇,我卖了7年可乐,7年豆奶,最后选择去杀猪
3 6 Ke· 2025-09-26 09:35
Core Insights - The article narrates the experiences of employees in the fast-moving consumer goods (FMCG) industry, particularly focusing on the challenges faced by those working for PepsiCo and Vitasoy in China, highlighting the impact of corporate changes and market dynamics on their careers [2][3][18]. Group 1: PepsiCo and Its Strategic Alliance - In 2012, PepsiCo formed a strategic alliance with Master Kong, leading to significant changes in operations and employee dynamics within the company [3][5]. - The merger caused unrest among employees, with many fearing for their job security and future compensation, resulting in a mass exodus of nearly 10,000 employees out of 15,000 [6][18]. - The initial promises of job security from Master Kong were not upheld, leading to dissatisfaction and protests among the workforce [5][6]. Group 2: Transition to Vitasoy - After leaving PepsiCo, employees transitioned to Vitasoy, where they initially found a more relaxed corporate culture compared to the rigid structure of PepsiCo [9][10]. - However, Vitasoy faced challenges due to the rise of e-commerce, which disrupted traditional sales channels and led to internal conflicts between online and offline sales teams [11][15]. - The aggressive pricing strategies adopted by Vitasoy for online sales created chaos in the market, leading to complaints from traditional distributors and a breakdown of pricing structures [13][14]. Group 3: Industry Challenges and Employee Sentiment - The internal strife within Vitasoy escalated, with employees feeling the pressure of performance metrics while dealing with a chaotic market environment [16][17]. - The company underwent leadership changes and restructuring efforts that failed to stabilize the situation, resulting in widespread dissatisfaction among employees [17][18]. - Many former employees of the FMCG sector, like the protagonist, chose to leave the industry altogether, seeking more stable and grounded opportunities in different sectors, such as agriculture [18][20].