Core Viewpoint - The launch of the Deep Blue S09 "Ultra Long Range Super Charging Version" has improved battery capacity and charging speed, enhancing its cost-performance ratio, but has caused hesitation among existing users due to perceived unfairness in pricing and features [1][2]. Summary by Sections Product Features and Changes - The Deep Blue S09, launched in May at a competitive price of 239,900 yuan, has seen significant upgrades just four months later, including an increase in battery capacity from 40.18 kWh to 53.49 kWh and an extended pure electric range from 220 km to 310 km [1]. - The introduction of 5C supercharging technology reduces charging time to just 10 minutes, and the intelligent driving system has been upgraded from Huawei's ADS3.3 to ADS SE for the base model, with the top model able to upgrade to ADS4.0 [1]. Consumer Reactions and Market Dynamics - Existing users express concerns over the new model's enhancements, feeling "betrayed" as the new version offers better specifications without a price increase, leading to hesitation in purchasing decisions [2]. - Sales personnel indicate that the larger battery allows for more efficient energy use, potentially extending battery life by reducing the depth of discharge during charging [2]. Competitive Landscape - The trend of upgrading features without changing prices is not unique to Deep Blue; other brands like Tesla and Xiaopeng have also introduced new models with improved specifications while maintaining the same price points [3]. - Deep Blue S09's sales figures are underwhelming, with only 1,246 units sold in September, ranking 157th in SUV sales, indicating a struggle to meet sales targets [3]. Industry Insights - Experts highlight that the proliferation of similar products in the market forces companies to either enhance configurations or lower prices to remain competitive, creating challenges for existing customers [4]. - The rapid pace of product updates and the introduction of new technologies make it difficult for companies to maintain stable pricing, leading to potential dissatisfaction among consumers [6]. Future Considerations - To address customer concerns, companies may need to enhance warranty standards and ensure equitable treatment of new and existing customers, potentially shifting the focus from price competition to quality competition [6].