Core Viewpoint - The launch of the new GAC Trumpchi Xiangwang S7 model aims to enhance market competitiveness by lowering the price point and improving performance, targeting the mid-to-large plug-in hybrid SUV segment [2][4]. Pricing and Market Strategy - The new Xiangwang S7 is priced at 159,800 yuan and 179,800 yuan for the Pro+ and Pro+ LiDAR versions, respectively, significantly lowering the entry price from the previous model's 175,800 yuan [2]. - The new model features an improved electric range of 205 km, nearly doubling the previous entry-level version's range, while the price has decreased by nearly 20,000 yuan, indicating a strategic move to enhance cost-performance ratio [2][4]. Product Development and Technology - The Xiangwang series is a collaboration between GAC Trumpchi, Huawei, and CATL, aimed at elevating brand positioning and value [2]. - The S7 model utilizes GAC's self-developed end-to-end intelligent driving system, powered by NVIDIA OrinX chip with a computing power of 254 Tops, and includes 27 high-precision sensors [3][4]. - GAC Trumpchi has partnered with Momenta to develop a "one-stage end-to-end intelligent driving model," enabling advanced driving capabilities in complex urban environments [3]. Competitive Positioning - The decision to use a self-developed system instead of Huawei's technology is driven by cost reduction and the desire to maintain control over core technologies, allowing for competitive pricing in the 200,000 yuan segment [4]. - The S7 is equipped with GAC's self-developed cartridge battery, with a capacity of 36.3 kWh and a pure electric range of 205 km, which has been deployed in over 1.3 million vehicles [4]. Sales Performance - Despite initial market interest, the sales performance of the Xiangwang series has not met expectations, with only 1,231 units sold in July 2025 and a total of 7,268 units in the first half of the year [2][4]. - GAC Trumpchi aims to boost overall brand performance through the launch of new products and enhancements in technology [4].