Core Viewpoint - The "2025 China Digital Automotive Competition: Digital Driving China Competition" has commenced in Wuqing District, Tianjin, aiming to evaluate the performance of new energy vehicles under various real-world conditions through real-time data collection [1][4][17] Group 1: Event Overview - The event is co-hosted by the China Economic Information Agency, China Society of Automotive Engineers, Beijing Institute of Technology, and Beijing Yiwei New Energy Vehicle Big Data Application Technology Research Center [1] - The competition will last approximately 40 days, covering diverse environments including cold northern regions, humid southern areas, high-altitude zones, mountainous roads, and urban congestion [6] - Over 20 data collection nodes will be set up to monitor more than 120 key indicators in real-time, ensuring the evaluation is understandable and trustworthy for the public [6] Group 2: Objectives and Innovations - The competition aims to provide a rigorous assessment of new energy vehicles' performance in long-distance travel and extreme conditions, supporting the green and intelligent evolution of these vehicles [4][17] - It focuses on data mining, virtual validation, and intelligent algorithms, encouraging students to apply digital methods to solve real engineering problems, thus bridging the gap between academia and industry [4][6] - The event integrates innovative elements from the China Digital Automotive Competition's innovation and entrepreneurship tracks, fostering a collaborative ecosystem for industry-academia-research applications [17] Group 3: Participation and Support - Guangzhou Automobile Group has organized a joint team featuring five new energy vehicle models, aiming to showcase their high technology and quality to users nationwide [9] - Beijing New Energy Automobile Co., Ltd. is participating with its flagship model, the Xiangjie S9T, emphasizing safety, advanced technology, and user trust [10] - An expert team will provide professional data interpretation throughout the event, enhancing the credibility of the assessments [13]

Core Viewpoint - The launch of the new GAC Trumpchi Xiangwang S7 model aims to enhance market competitiveness by lowering the price point and improving performance, targeting the mid-to-large plug-in hybrid SUV segment [2][4]. Pricing and Market Strategy - The new Xiangwang S7 is priced at 159,800 yuan and 179,800 yuan for the Pro+ and Pro+ LiDAR versions, respectively, significantly lowering the entry price from the previous model's 175,800 yuan [2]. - The new model features an improved electric range of 205 km, nearly doubling the previous entry-level version's range, while the price has decreased by nearly 20,000 yuan, indicating a strategic move to enhance cost-performance ratio [2][4]. Product Development and Technology - The Xiangwang series is a collaboration between GAC Trumpchi, Huawei, and CATL, aimed at elevating brand positioning and value [2]. - The S7 model utilizes GAC's self-developed end-to-end intelligent driving system, powered by NVIDIA OrinX chip with a computing power of 254 Tops, and includes 27 high-precision sensors [3][4]. - GAC Trumpchi has partnered with Momenta to develop a "one-stage end-to-end intelligent driving model," enabling advanced driving capabilities in complex urban environments [3]. Competitive Positioning - The decision to use a self-developed system instead of Huawei's technology is driven by cost reduction and the desire to maintain control over core technologies, allowing for competitive pricing in the 200,000 yuan segment [4]. - The S7 is equipped with GAC's self-developed cartridge battery, with a capacity of 36.3 kWh and a pure electric range of 205 km, which has been deployed in over 1.3 million vehicles [4]. Sales Performance - Despite initial market interest, the sales performance of the Xiangwang series has not met expectations, with only 1,231 units sold in July 2025 and a total of 7,268 units in the first half of the year [2][4]. - GAC Trumpchi aims to boost overall brand performance through the launch of new products and enhancements in technology [4].

Core Points - GAC Trumpchi officially announced the launch of its new model, the Trumpchi Xiangwang S7 Pro+ series, which is priced starting at 159,800 yuan and features attractive financial policies [1][9] - The Xiangwang series has gained significant recognition, with brand awareness rising to 65.7% within six months of its launch [3] - The Xiangwang S7 has been well-received in the market, achieving the highest user satisfaction among Trumpchi models, particularly for its smart experience, battery life, and comfortable cabin [9][19] Product Features - The Xiangwang S7 Pro+ series boasts advanced technology, including the Qualcomm Snapdragon 8295P chip, which offers four times the computing power of its predecessor [11] - It features a 27-inch HUD display for clear information presentation and integrates popular apps like QQ Music and iQIYI for a seamless user experience [11] - The vehicle is equipped with a unique laser radar system that enhances driving safety by providing centimeter-level detection accuracy [13] Battery and Safety - The S7 utilizes a modular battery that meets the 2026 national standards and has passed 105 safety tests, with over 1.3 million units deployed [16] - It offers a CLTC electric range of 205 km, which meets daily commuting needs, and has a WLTC to CLTC ratio of 82.9%, outperforming competitors [17] Comfort and Quality - The S7 Pro+ series features a spacious interior with a height of 1.268 meters and seats designed for maximum comfort, including a 137° reclining angle [19] - The vehicle is manufactured under high-quality standards, with over 300 testing personnel and more than 1,000 testing projects to ensure durability and reliability [19] Marketing and Brand Strategy - The partnership with the popular TV show "Xiangwang de Shenghuo" positions the Xiangwang series as the official vehicle, enhancing brand visibility and aligning with consumer aspirations for a better lifestyle [5][21] - GAC Trumpchi aims to continue exploring user needs and expanding its product offerings to create a more enriching user experience [21]

Core Viewpoint - The article provides a comprehensive overview of upcoming vehicle models from various manufacturers, detailing their specifications, market segments, and expected launch dates. Group 1: Upcoming Vehicle Models - Changan Automobile will launch the Deep Blue S07 on September 19, 2025, positioned as a B SUV with a price range of 156,900 to 173,900 CNY [12]. - GAC Passenger Vehicle is set to release the GAC Trumpchi Xiangwang S9 on September 19, 2025, classified as a C SUV, with prices ranging from 229,900 to 259,900 CNY [20]. - Jiangling Ford will introduce the Ford Lema on September 19, 2025, categorized as a B SUV, with a price range of 386,600 to 436,600 CNY [28]. - NIO will launch the ES8 on September 20, 2025, a D SUV priced between 406,800 and 446,800 CNY [36]. - NIO's ET9 will also debut on September 20, 2025, classified as a D NB with a price of 818,000 CNY [44]. - Avita Technology will release the Avita 07 on September 20, 2025, a B SUV with prices from 219,900 to 279,900 CNY [52]. - Chery New Energy will launch the iCAR V23 on September 21, 2025, an A SUV priced between 122,800 and 174,800 CNY [60]. - Geely Automobile will introduce the Lotus ELETRE on September 21, 2025, a C SUV with a price range of 558,000 to 863,000 CNY [68]. - Geely will also launch the Lotus EMEYA on September 21, 2025, a D NB priced between 538,000 and 873,000 CNY [76]. - Dongfeng Honda will release the CR-V on September 22, 2025, an A SUV with prices ranging from 185,900 to 239,900 CNY [84]. - SAIC General Motors will launch the Buick GL8 on September 22, 2025, a C MPV priced between 309,900 and 369,900 CNY [91]. - GAC Aion will introduce the Aion RT on September 22, 2025, an A NB with prices from 99,800 to 123,800 CNY [96]. - SAIC General Motors will also release the Cadillac XT5 on September 23, 2025, a B SUV priced between 379,900 and 459,900 CNY [103]. - GAC Toyota will launch the Fenglanda on September 23, 2025, an A SUV with prices ranging from 132,800 to 172,800 CNY [114]. - GAC Toyota will also release the Sienna on September 23, 2025, a C MPV priced between 299,800 and 393,800 CNY [130]. - GAC Toyota will introduce the Camry on September 23, 2025, a B NB priced at 191,800 CNY [138]. - Geely will launch the Starry on September 23, 2025, an A NB with prices ranging from 98,700 to 138,700 CNY [145]. - Geely will also release the Xingyue L on September 23, 2025, an A SUV priced between 158,700 and 179,700 CNY [151]. Group 2: Specifications and Features - The Deep Blue S07 features a pure electric engine with a maximum power of 200 kW and a range of 550 km [12]. - The GAC Trumpchi Xiangwang S9 is equipped with a 1.5T plug-in hybrid engine, offering a maximum power of 118 kW and an electric range of 252 km [20]. - The Ford Lema has a 2.3T engine with a maximum power of 202 kW and a torque of 429 N·m [28]. - The NIO ES8 offers a maximum power of 520 kW and a torque of 700 N·m, with a battery capacity of 102 kWh and a range of 635 km [36]. - The Avita 07 features a pure electric engine with a maximum power of 252 kW and a range of 610 km [52]. - The iCAR V23 has a maximum power of 185 kW and offers a range of 550 km [60]. - The Lotus ELETRE features a maximum power of 450 kW and a range of 650 km [68]. - The CR-V offers a 1.5T engine with a maximum power of 174 kW and a torque of 350 N·m [84]. - The Buick GL8 has a 2.0T engine with a maximum power of 174 kW and a torque of 350 N·m [91]. - The Aion RT features a pure electric engine with a maximum power of 150 kW and a range of 650 km [96].

Core Viewpoint - GAC Trumpchi has launched the Trumpchi Xiangwang S9, a flagship SUV developed in collaboration with Huawei and CATL, focusing on family travel and featuring high-end specifications at a competitive price range of 229,900 to 259,900 yuan [1][11]. Group 1: Vehicle Features - The Xiangwang S9 is equipped with Huawei's advanced driving assistance system, featuring 192-line LiDAR and three 4D millimeter-wave radars, enabling seamless point-to-point driving assistance in urban environments [3]. - The vehicle's body structure incorporates a submarine pressure chamber design for enhanced safety, utilizing aerospace-grade aluminum and high-strength steel to exceed national collision standards [5]. - The Xiangwang S9 comes with a 44.5 kWh CATL battery, achieving a pure electric range of 252 km and a total range exceeding 1,200 km when combined with gasoline [5]. Group 2: Driving and Comfort Technologies - The SUV features GAC's Super Smart Electric Four-Wheel Drive, enhancing stability and safety, and includes various driving modes for different terrains [7]. - Interior amenities include a spacious design with options for five or six seats, high-quality materials, and advanced comfort features such as massage seats and a large entertainment screen for rear passengers [7][9]. - The vehicle is equipped with the HarmonyOS smart cockpit, allowing for voice interaction and multi-screen collaboration, while maintaining low VOC emissions for a healthier cabin environment [9]. Group 3: Market Positioning - The Xiangwang S9 targets family users, emphasizing spaciousness and high-quality travel experiences, positioning itself as a strong competitor against similar models like Li Auto L6 and Aito M7 [11].

Core Insights - GAC Trumpchi's new mid-to-large plug-in hybrid SUV, the Xiangwang S9 Qiankun, was officially launched on September 19, targeting family users with a price range of 229,900 to 259,900 yuan, which is 30,000 yuan lower than the pre-sale price [2][3] - The Xiangwang S9 is part of the high-end "Xiangwang" series developed in collaboration with Huawei and CATL, aiming to penetrate the mainstream mid-to-high-end market with advanced technology [2][3] Product Features - The Xiangwang S9 features the Huawei Qiankun Intelligent Driving ADS 4 Max system, which includes 29 perception units, 192-line LiDAR, and 3 4D millimeter-wave radars, achieving a 50% reduction in end-to-end latency and a 20% increase in traffic efficiency [2][3] - It is equipped with a 44.5 kWh CATL Xiaoyao super hybrid battery, offering a pure electric range of 252 km, the longest in its class, and a total range exceeding 1,200 km [2][3] Market Context - The mid-to-large SUV market is experiencing significant growth, with projected retail sales of 1.646 million units in 2024, a year-on-year increase of 52.5% [3] - Nearly 20 new mid-to-large SUV models have been launched this year, indicating intense competition for the Xiangwang S9, which will compete with models like Li Auto L6 and Aito M7 [3][4] Company Strategy - GAC Trumpchi is undergoing internal reforms to enhance operational efficiency and is actively seeking new growth opportunities through collaborations with Huawei and CATL [5] - Despite a decline in sales, with a total of 197,000 units sold from January to August, down 18.7% year-on-year, the Xiangwang S9 is seen as a potential driver for GAC Trumpchi's recovery [5]

Core Insights - The GAC Trumpchi Xiangwang S9 QianKun series was launched on September 19, featuring advanced technology and safety features, positioning it as a unique hybrid SUV in the 220,000 RMB price range [1][3]. Pricing and Offers - The market guidance price starts at 229,900 RMB, with a limited-time exchange price of 219,900 RMB, and exclusive launch benefits valued at over 40,000 RMB, including a 20,000 RMB Huawei QianKun intelligent driving ADS4 package [1]. Technology and Performance - The vehicle is equipped with Huawei's QianKun intelligent driving ADS4, which enhances driving efficiency by reducing end-to-end latency by 50% and improving traffic efficiency by 20% [3]. - It features a 192-line LiDAR and three 4D millimeter-wave radars, providing comprehensive safety and assistance in complex driving conditions [3]. Safety Features - The Xiangwang S9 incorporates the CAS 4.0 multi-dimensional safety system, designed to enhance active safety capabilities across various extreme scenarios [4]. - The vehicle's body is built to five-star collision standards, utilizing aerospace-grade materials for improved strength and energy absorption [4]. Comfort and Luxury - The interior is designed for comfort, featuring a 27-inch AR-HUD for enhanced navigation and safety, and a HarmonySpace 5 smart cockpit for seamless connectivity and entertainment [5]. - The vehicle includes a unique massage system in the front passenger seat, offering a high-end spa-like experience with multiple massage points and heating features [6]. Family-Friendly Features - The second row is equipped with independent ventilation, massage, and heating functions, enhancing comfort for all passengers [6]. - The vehicle also includes a 17.3-inch eye-care entertainment screen, certified for low blue light, ensuring a safe viewing experience for children and elderly passengers [7]. Overall Experience - The GAC Trumpchi Xiangwang S9 aims to create a mobile living space, combining advanced technology, safety, and comfort to enhance family travel experiences [7].

Core Viewpoint - The GAC Trumpchi Xiangwang S9, a mid-to-large hybrid SUV, is positioned as a family-friendly vehicle with advanced technology and safety features, starting at a market price of 229,900 yuan, with promotional offers reducing the price to 219,900 yuan [1] Group 1: Product Features - The Xiangwang S9 is the only hybrid SUV in the 220,000 yuan range that comes standard with three major intelligent electric components, making it a top choice for family happiness [1] - It is equipped with Huawei's Kunlun Intelligent Driving ADS 4, which enhances driving safety and efficiency, reducing end-to-end latency by 50% and improving traffic efficiency by 20% [2] - The vehicle features a comprehensive collision avoidance system (CAS 4.0) that enhances active safety capabilities, capable of responding to extreme scenarios such as pedestrians crossing the road and adverse weather conditions [3] Group 2: Comfort and Technology - The Xiangwang S9 is designed to provide a first-class travel experience, featuring a 27-inch AR-HUD display that projects essential driving information onto the windshield, enhancing safety during lane changes [4] - It includes the HarmonySpace 5 smart cockpit, which offers seamless interaction and entertainment options, allowing for smart home integration and multi-brand smartphone connectivity [5] - The second-row seats are equipped with independent ventilation, massage, and heating functions, providing comfort for long journeys, while the vehicle also features a 720° soundproofing system for a quiet cabin experience [6]

Core Insights - The GAC Trumpchi Xiangwang S9 has officially launched with a market guidance price starting at 229,900 yuan, and a limited-time exchange price of 219,900 yuan [1] Group 1: Vehicle Features - The Xiangwang S9 is equipped with Huawei's QianKun Intelligent Driving ADS 4, utilizing the World Engine + World Behavior Model Architecture (WEWA), which reduces end-to-end latency by 50%, improves traffic efficiency by 20%, and decreases heavy braking rates by 30% [1] - The vehicle features a 192-line LiDAR and three 4D millimeter-wave radars, enabling it to handle complex urban commuting scenarios and achieve uninterrupted parking assistance from space to space, with a coverage rate of over 95% for more than 160 types of parking spaces [1] - The Xiangwang S9 includes a 27-inch AR-HUD head-up display that projects speed, navigation, intelligent driving information, and call notifications onto the windshield in augmented reality [2] Group 2: Safety Features - The Xiangwang S9 employs a comprehensive collision avoidance system (CAS 4.0) that can respond to extreme danger scenarios, such as children crossing the road and adverse weather conditions, by providing early warnings and evasive actions [2] - The vehicle's body is designed to meet five-star collision standards, utilizing aerospace-grade 7-series aluminum alloy for the front anti-collision beam, which is lightweight yet strong, and features a dual anti-collision beam design to effectively absorb and disperse collision energy [2] - The Xiangwang S9 comes standard with nine airbags, including a front central airbag to prevent secondary injuries to the driver and front passenger, and side curtains that maintain pressure for six seconds to ensure safety during rollovers [2] Group 3: Interior Comfort - The second row of the Xiangwang S9 is equipped with independent ventilation, massage, and heating functions, with the five-seat version allowing a backrest angle of 137 degrees and the six-seat version allowing 148 degrees [3] - The vehicle features a 17.3-inch eye-care entertainment screen in the second row, with a larger area due to a narrowed border on the small table [3] - The Xiangwang S9 incorporates a 720° all-dimensional soundproofing package, utilizing active noise cancellation (ENC) technology, five double-layer laminated soundproof glasses, and quiet tires throughout the vehicle [3]

Core Viewpoint - The new mid-to-large size electric SUV, S9, has been launched with a mixed reception, integrating various elements and featuring advanced driving technology, positioning itself as a competitive option in the market [1][2]. Pricing and Policies - The S9 is available in four configurations, with a pre-sale price ranging from 259,900 to 289,900 yuan [4]. - Pre-sale policies include various promotional offers, indicating a strong confidence in the vehicle's market potential despite the competitive landscape [5]. Customer Engagement - Initial customer interest appears limited, with an average of one group of customers visiting daily, increasing to 2-3 groups on weekends [11]. - Customer reactions to the vehicle's size and technology, particularly the ADS 4.0 system, show a mix of curiosity and skepticism regarding the pricing [12][13]. Competitive Landscape - Customers are comparing the S9 with existing models like the AITO M7 and Deep Blue S09, expressing concerns about the S9's pricing strategy [18]. - The S9 lacks clear advantages over competitors, with no significant differentiation in features or brand perception noted [20]. Sales and Marketing Insights - Sales representatives emphasize the need for a more distinct design and competitive pricing to attract consumer interest in a crowded market [23]. - The S9's unique features, such as the ADS 4.0 and second-row massage seats, are highlighted as potential selling points, although they may not be sufficient to overcome pricing objections [21][24].