Core Viewpoint - The event "恰如其汾 好彩好彩" marks the launch of the 2025 Fenjiu city tour in Guangzhou, blending traditional culture with modern trends to attract young audiences [1][6][22] Group 1: Event Overview - The event took place from October 17 to 19, featuring activities such as creative markets, stand-up comedy, and lion dance performances, showcasing a fusion of tradition and modernity [1][6] - Fenjiu aims to integrate its brand into contemporary urban life, resonating with the lifestyle of vibrant Guangzhou youth [6][18] Group 2: Historical Context - The historical connection between Fenjiu and Guangzhou dates back to the Qing Dynasty, with records of Fenjiu being used in local cuisine and winning awards at international exhibitions [4][6] - Fenjiu's return to Guangzhou is seen as a significant cultural reconnection, emphasizing its long-standing relationship with the city [6][22] Group 3: Engagement with Youth - The event featured interactive elements like art installations and games designed to engage young attendees, promoting a sense of community and cultural appreciation [8][10] - Notable guests, including Olympic champion Huang Yaqiong and comedians, shared personal stories that aligned with the event's themes of perseverance and enjoyment, resonating with the younger generation [11][14] Group 4: Brand Strategy - Fenjiu's strategy includes a focus on youth engagement through various initiatives, such as social media challenges and pop-up events, aiming to create emotional connections with new consumers [20][22] - The brand seeks to transition from being a mere "guest" in the market to becoming a "participant" in local culture, enhancing its relevance among the new generation [18][20]