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李昕旸明确一人也很适合理想i6
理想TOP2· 2025-10-07 05:13
Core Viewpoint - The i6 model from Li Auto has evolved from a purely family-oriented concept to a more universal and personal space, appealing to a broader audience including young individuals and couples [1][2]. Group 1 - The i6 is designed to provide a spacious experience not limited to families, but also suitable for young individuals or couples, emphasizing its versatility [1][3]. - The marketing strategy for the i6 has shifted, removing child-centric elements and focusing on a youthful and less crowded image, which aligns with the idea of personal enjoyment [2][3]. - The i6 features a second-row screen that connects to an in-car camera, enhancing the user experience and reinforcing the concept of the vehicle as a personal space [3]. Group 2 - There are two key points that need to be validated in the coming months: whether the i6 can inspire middle-aged consumers to feel younger and whether it can attract a significant number of high-budget buyers [4]. - The i6 is positioned as the smallest and most maneuverable vehicle in Li Auto's lineup, offering substantial product value despite its relatively lower price point, which may be perceived as a disadvantage for high-budget consumers [4].