Core Insights - The rise of emotional consumption is a significant trend across various age groups, not just among the youth, indicating a widespread demand for different emotional value consumption models [1][3] Group 1: Emotional Consumption Trends - Labubu has gained immense popularity, with its original price of 99 yuan being inflated to 2600 yuan, showcasing the phenomenon of emotional consumption [1] - The emotional consumption trend is particularly driven by Generation Z, who prioritize personal feelings and are willing to spend on self-pleasure and hobbies [1][2] - The emotional consumption model is not limited to younger individuals; many middle-aged and older adults also engage in emotional consumption, such as attending concerts [3][4] Group 2: Market Dynamics - The emotional consumption market is expanding due to rising living standards and increased competition, leading individuals to seek ways to relieve stress and anxiety [3] - The audience for concerts is increasingly skewing older, with significant percentages of attendees aged 50 and above, indicating a shift in the demographic landscape of live entertainment [3][4] - The emotional resonance and nostalgia associated with concerts are driving demand, as older audiences seek to relive their youth through performances by veteran artists [4] Group 3: Demographic Insights - By the end of 2024, the elderly population in China is projected to exceed 300 million, representing 22% of the total population, which will further influence emotional consumption patterns [5] - The new generation of elderly individuals, having experienced significant socio-economic changes, demonstrates a higher propensity for emotional value consumption [5]