Core Insights - The launch of the "Mini LABUBU" from Pop Mart sold out within one minute across four major online platforms, indicating high demand and consumer interest [1][6] - The retail price of the "Mini LABUBU" is 79 yuan, but its market price has surged by 125% to 2499 yuan for a full box on secondary markets [6][9] - The overall sales performance of Pop Mart in August was impressive, with total revenue reaching 3.9 billion yuan, driven by strong sales of the LABUBU series [9] Sales Performance - The "Mini LABUBU" was released online on August 28 and sold out immediately, with significant queues observed at physical stores the following day [1][3] - In August, Pop Mart sold 370,000 units of various products on the Dewu app, with 110,000 units of the third-generation LABUBU sold alone [9] - The company reported a revenue of 138.76 billion yuan for the first half of 2025, marking a year-on-year growth of 204.4% [9] Product Details - The "Mini LABUBU" measures approximately 10.5 cm and comes in two color groups, with each group containing a hidden variant [5] - The "rock version" of LABUBU is larger at 38 cm and features a unique design with a pearl necklace and heart pendant [5] - The product's popularity has led to a significant increase in its resale value, with some items being sold for three times their original price [6][9]

以8月21日新品发售为例，"星星人好梦气象局系列-毛绒挂件盲盒"和"晒晒夏日系列-MOKOKO搪胶毛绒 挂件"一经推出便引发抢购潮。前者在得物平台发售5天内售出近2000单，超过1.1万人点击"想要"；原 扬子晚报网8月26日讯（记者 姜天圣）2025 年上半年，国内潮玩市场延续高增长态势，据泡泡玛特最新 发布的 2025 年上半年财报显示，公司当期营收达 138.76 亿元，同比增幅 204.4%；税前利润 61.57 亿 元，同比增长 401.2%；归属上市公司股东的净利润 45.74 亿元，同比激增 396.5%，三项核心业绩指标 均超过 2024 年全年水平，大幅超出市场此前预期。 近30日，星星人好梦气象局系列单个盲盒价格走势在220-290区间浮动 MOKOKO晒晒夏日系列近30日成交均价高达1543元 今年8月，潮流电商平台得物App上，泡泡玛特系列潮玩商品单月销量突破37万单，其中Labubu第三代 系列表现尤为抢眼，单月售出11万单，累计销量达39万单。同时，新晋热门IP"星星人"系列也展现出强 劲势头，8月售出近2.5万单，累计销量近5万单。 价79元的单个盲盒在得物上售价介于169至60 ...

Core Insights - The company reported a revenue of 13.88 billion RMB for 1H25, representing a year-over-year increase of 204.4% with a gross profit of 9.76 billion RMB and a gross margin of 70.3%, up 6.3 percentage points year-over-year [1] - The adjusted net profit for 1H25 reached 4.71 billion RMB, reflecting a year-over-year growth of 362.8% and a net profit margin of 33.9% [1] - The company projects a minimum revenue of 30 billion RMB for the year 2025, with an expected adjusted net profit margin of around 35% [1] Revenue Breakdown - Domestic revenue in China was 8.28 billion RMB, a year-over-year increase of 135.2%, accounting for 59.7% of total revenue [1] - Offline channel revenue was 5.08 billion RMB, up 117.1%, with retail store revenue at 4.41 billion RMB, increasing by 119.9% [2] - Online channel revenue reached 2.94 billion RMB, growing by 212.2%, with significant contributions from various platforms [2] - Revenue from the Asia-Pacific region was 2.85 billion RMB, a year-over-year increase of 257.8% [2] - Offline channel revenue was 1.53 billion RMB, up 203.5%, while online channel revenue surged to 1.07 billion RMB, increasing by 546.7% [2] - Revenue from the Americas was 2.27 billion RMB, showing a remarkable year-over-year growth of 1142.3% [3] - Offline channel revenue was 840 million RMB, up 744.3%, and online channel revenue reached 1.33 billion RMB, increasing by 1977.4% [3] - Revenue from Europe and other regions was 480 million RMB, a year-over-year increase of 729.2% [3] IP and Product Categories - In 1H25, five IPs generated over 1 billion RMB in revenue, including THE MONSTERS, MOLLY, SKULLPANDA, DIMOO, and CRYBABY, with THE MONSTERS accounting for 34.7% of total revenue [3] - Plush toys became the largest product category, increasing from less than 10% in 24H1 to 44% [3] Operational Efficiency - The gross margin improved by 6.3 percentage points to 70.3%, driven by higher pricing of overseas products and a reduction in the proportion of externally sourced goods [4] - The sales and management expense ratios decreased by 6.7 percentage points and 4.0 percentage points, respectively, to 23.0% and 5.6% [4] Investment Outlook - The company is positioned as a leading IP operation platform with a global presence and a robust IP matrix, creating competitive barriers [4] - The adjusted net profit forecasts for 2025-2027 have been raised to 11.1 billion RMB, 17 billion RMB, and 21.2 billion RMB, reflecting increases of 70%, 77%, and 72% respectively [4]

Core Viewpoint - The company reported significant growth in its 1H25 performance, with revenue reaching 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, reflecting a 362.8% increase [3] Revenue Breakdown by Region - In China, revenue was 8.28 billion RMB, up 135.2%, accounting for 59.7% of total revenue. Offline channel revenue was 5.08 billion RMB, with retail store revenue at 4.41 billion RMB, growing 119.9% [4] - The Asia-Pacific region generated 2.85 billion RMB, a 257.8% increase, with online channel revenue growing 546.7% [4] - The Americas saw revenue of 2.27 billion RMB, up 1142.3%, with online sales increasing 1977.4% [4] - Europe and other regions achieved revenue of 480 million RMB, a 729.2% increase, with online sales growing 1358.7% [4] Revenue Breakdown by IP and Category - Five IPs generated over 1 billion RMB each, with THE MONSTERS accounting for 34.7% of total revenue. The STAR series emerged as the fastest-growing IP [5] - Plush toys became the largest product category, increasing from less than 10% in 24H1 to 44% in 25H1 [5] Operational Efficiency - The gross margin improved by 6.3 percentage points to 70.3%, driven by higher overseas pricing and a reduction in promotional activities [6] - The sales and management expense ratios decreased by 6.7 percentage points and 4.0 percentage points, respectively, to 23.0% and 5.6% [6]

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company achieved a revenue of 138.8 billion RMB in 1H25, representing a year-on-year increase of 204.4%, with a gross profit of 97.6 billion RMB and a gross margin of 70.3%, up 6.3 percentage points year-on-year [1] - The company expects to generate at least 300 billion RMB in revenue for the year 2025, with an adjusted net profit margin projected at around 35% [1] Revenue Breakdown - In 1H25, revenue from China was 82.8 billion RMB, a year-on-year increase of 135.2%, accounting for 59.7% of total revenue [2] - The Asia-Pacific region generated 28.5 billion RMB, up 257.8% year-on-year [2] - The Americas saw revenue of 22.7 billion RMB, a staggering increase of 1142.3% year-on-year [2] - Europe and other regions contributed 4.8 billion RMB, reflecting a year-on-year growth of 729.2% [2] IP and Product Categories - In 1H25, five IPs generated over 1 billion RMB in revenue, with THE MONSTERS accounting for 34.7% of total revenue [3] - Plush toys have become the largest product category, increasing from less than 10% in 24H1 to 44% [3] - The company has improved operational efficiency, with a gross margin increase attributed to higher overseas pricing and reduced promotional activities [3] Financial Forecasts - The adjusted net profit forecasts for 2025-2027 have been raised to 111 billion RMB, 170 billion RMB, and 212 billion RMB, respectively, reflecting increases of 70%, 77%, and 72% from previous estimates [4] - Revenue projections for 2025 are set at 32.5 billion RMB, with a growth rate of 149% [5] Valuation Metrics - The adjusted P/E ratio is projected to decrease from 329 in 2023 to 18 by 2027, indicating a significant improvement in valuation as earnings grow [5]

Core Viewpoint - The article discusses the explosive popularity of Labubu, driven by emotional consumption trends among younger generations, particularly Generation Z, who prioritize personal expression and self-pleasure in their purchasing decisions [1][2]. Group 1: Emotional Consumption - Emotional consumption has surged, with Labubu becoming a symbol of self-expression for young people, reflecting their desire to resist conformity and define their identities [1][2]. - A significant portion of young consumers, 46.60%, prioritize self-pleasure in their spending habits, indicating a shift towards emotional and experiential purchases [2]. Group 2: Market Dynamics - The rise of Labubu has created a substantial consumer market, as individuals seek to fulfill complex emotional needs amid increasing life pressures [3]. - The emotional consumption trend is not limited to younger demographics; middle-aged and older consumers also engage in emotional spending, such as attending concerts for nostalgia and emotional connection [4][5]. Group 3: Demographic Insights - The audience for concerts has shifted, with 44.5% of attendees at certain events being aged 50 and above, highlighting a growing trend of older generations seeking emotional experiences through live performances [4]. - By the end of 2024, the elderly population in China is projected to exceed 310 million, indicating a significant market for emotional consumption among older adults who have experienced substantial socio-economic changes [5].

Core Insights - The rise of emotional consumption is a significant trend across various age groups, not just among the youth, indicating a widespread demand for different emotional value consumption models [1][3] Group 1: Emotional Consumption Trends - Labubu has gained immense popularity, with its original price of 99 yuan being inflated to 2600 yuan, showcasing the phenomenon of emotional consumption [1] - The emotional consumption trend is particularly driven by Generation Z, who prioritize personal feelings and are willing to spend on self-pleasure and hobbies [1][2] - The emotional consumption model is not limited to younger individuals; many middle-aged and older adults also engage in emotional consumption, such as attending concerts [3][4] Group 2: Market Dynamics - The emotional consumption market is expanding due to rising living standards and increased competition, leading individuals to seek ways to relieve stress and anxiety [3] - The audience for concerts is increasingly skewing older, with significant percentages of attendees aged 50 and above, indicating a shift in the demographic landscape of live entertainment [3][4] - The emotional resonance and nostalgia associated with concerts are driving demand, as older audiences seek to relive their youth through performances by veteran artists [4] Group 3: Demographic Insights - By the end of 2024, the elderly population in China is projected to exceed 300 million, representing 22% of the total population, which will further influence emotional consumption patterns [5] - The new generation of elderly individuals, having experienced significant socio-economic changes, demonstrates a higher propensity for emotional value consumption [5]