Core Insights - The upcoming Valentine's Day has led to a surge in consumer demand for gifting, particularly in the beauty sector, which is seen as a key medium for expressing emotions and intentions [1][3] - Kuaishou E-commerce is launching a themed event titled "New Spring, New Look, Big Brand Gifts for Loved Ones" from February 7 to 14, featuring various promotions and live broadcasts from major beauty brands [1][3] Group 1: Event Details - Kuaishou E-commerce is collaborating with numerous beauty brands to create a Valentine's Day shopping extravaganza, offering subsidies and various promotional activities [1][3] - Brands such as Naturando, Han Shu, Gu Yu, Ju Duo, Marubi, Oushiman, and Proya will host special live broadcasts featuring discounted beauty products, including makeup gift boxes and skincare sets [1][3] Group 2: Consumer Engagement - Users can participate in the HeartfeltValentine'sDay topic on Kuaishou, sharing videos about gifting ideas and Valentine's moments, with opportunities to win prizes like gold bracelets [3][4] - The platform has seen a significant increase in engagement metrics related to Valentine's Day, with topic playback volume rising by 310.8% and search frequency increasing by 64.4% month-over-month [3][4] Group 3: Consumer Trends - The demand for beauty products during Valentine's Day is strong, with a notable increase in searches for gift sets and practical items like cleansers and sunscreens, reflecting a trend towards more refined and practical gift choices [5] - The "he economy" is gaining traction, with men's skincare sets emerging as a popular choice, indicating a shift in gifting dynamics during Valentine's Day [5]