春节临近，护肤品消费持续升温。值得注意的是，在众多护肤品类中，男士护肤品热度高涨。某电商平台数据显示，近30天内，多款标注"新年礼物"的男 士护肤套装销售额超75万，前两名销售额超100万。2025年12月份，男士护肤相关商品数、品牌数和店铺数分别增长54.2%、28.5%和37.0%，大量品牌入 局男士护肤赛道。 随着健康理念的升级和健康意识的普及，护肤渐渐成为不少男性的日常所需。"职业需要""形象管理""健康防护"等需求使得男士护肤消费呈现出增长态 势。男士护肤消费已从 "小众选择" 变为消费能力、健康意识、社会观念与公共环境共同作用下的民生需求。 从"她专属"到"他护肤" "精致男生"成日常 临近年底，95后女生小嘉的购物车里，男士护肤品十分显眼。这个曾为男友准备特别惊喜的品类，如今已是她节日采购的"常规操作"。护肤这一曾被贴 上"她"标签的领域，正在男性群体中完成从粗放无意识到科学精细、从观念转变到自我悦纳的跨越。 2025年12月31日，一名消费者在北京某商场咨询男士护肤品。 杨莹莹摄 从事公关行业的刘先生表示，护肤已融入自己的日常，"洗面奶、水乳、补水喷雾是必备的，偶尔也会敷片面膜应急，这些都像刷 ...

12月26日，为期三天的2025中国(上海)国际男士生活方式博览会举行，本届博览会以"勇立潮头，更懂 生活"为主题，聚焦"他经济"，集中展示智能穿戴、功能性服饰及绿色工艺等创新成果。 ...

新华财经上海12月27日电（李一帆）《街霸6》格斗区内对战正酣，观众喝彩不断；一旁的七好科技用动态模特展示户外服饰；"无象之境"MR体验区则让人 仿佛置身虚实交融的未来空间……12月26日，首届中国（上海）国际男士生活方式博览会（以下简称"男博会"）在上海跨国采购会展中心拉开帷幕。数十家 智能穿戴、功能服饰、户外装备与数字科技品牌汇聚在此，吸引众多观众驻足。 上海市文化创意产业推进领导小组办公室副主任、上海市经济和信息化委员会二级巡视员刘波英在开幕式致辞中指出，男性消费市场正在快速崛起，"长期 以来，市场对男性消费存在一定偏见，常将其需求简单化，认为其消费意愿较低，且置于女性、儿童、老人、宠物等消费链的末端。然而，中国不仅拥有规 模庞大的男性移动互联网用户与千亿级男装市场，近年来男性在高端消费、健康管理、智能科技、文化娱乐等领域的增长曲线也极为显著。" 研究机构QuestMobile发布的《2025男性消费市场洞察报告》显示，男性用户群体的全网规模已突破6.34亿，月均使用互联网时长达到168小时。基于庞大的 用户基础，"他经济"增长动能日益强劲，消费潜力正逐渐释放。 从格斗电竞到精致护肤，男博会透视"他经济 ...

东方网记者熊芳雨12月26日报道：当一款精华的配方由大数据"算"出，当一套西装在人工智能驱动下"量体裁衣"，当一个中国新锐品牌把首秀舞台搬到洛 杉矶百年地标——男性消费，正在被什么力量重新定义？ 今天，在上海首届国际男士生活方式博览会（下称"上海男博会"）的现场，答案逐渐清晰：一场以 "新质生产力" 为核心的深刻变革，正从车间实验室， 迅速蔓延至男性的衣柜、妆台与生活日常。 这里不仅是商品的陈列，更是一场 "科技力"与"品牌力" 如何重塑男性消费未来的预演。在上海市文化创意产业促进领导小组办公室指导下，本届博览会 由上海时尚之都促进中心、上海文化创意产业促进会联合主办，被业界视为观察"他经济"升级转型的关键窗口。 科技如何重新定义"男性专属"？ 传统男性消费品的价值边界，正被技术持续突破。博览会上，生物科技、人工智能、智能制造 已不再是营销噱头，而是产品竞争力的硬核内核。 你能想象，定制一套完美西装只需不到传统三分之一的时间吗？高端定制品牌七好科技带来的"数字西装"定制系统，基于3D扫描与AI版型算法，实现 了"一人一版"的规模化精准制造。"我们用工业互联网思维改造传统行业，"其负责人坦言，"目标是把'个性化 ...

导语： 今年国庆假期，北京合生汇商圈一家医美机构的候诊区里，28岁程序员小张正等候双眼皮手术，他直言"做完显精神，和客户沟通时也更有底气"。 这样的场景并非个例，近年来，医美机构的咨询与候诊人群中，男性身影愈发常见。 "他们的需求很明确，多聚焦植发、去皱等功能性问题，消费目的性强且心态开放。"某医美机构工作人员表示，这类男性顾客已逐渐成为院内常客。 由德勤&艾尔建美学&中国整形美容协会联合发布的《中国医美行业2024年度洞悉报告》显示，2023年男性医美消费支出同比增长27%。 当以女性为主导的医美市场增长趋于平缓，行业深陷内卷困境时，强势崛起的"男颜经济"能否成为可靠增量，撑起行业的第二增长曲线？ 医美市场热闹表象下的生存焦虑 医美行业热闹的表象之下，潜藏着挥之不去的生存焦虑。 这点很直观地反映在头部企业的业绩上，有"医美茅"之称的爱美客连续三季度营利双降，华熙生物前三季归母净利润下滑超三成，平台方新氧仍未摆脱亏 损，行业增长乏力已成共识。 头部企业的困境并非孤例，其背后是整体供给的严重过剩与市场的激烈内卷。 天眼查数据显示，截至今年9月30日，我国现存在业、存续状态的医美相关企业超18.2万家，存量争夺战 ...

Core Insights - The launch of "The Way of Beauty: Decoding the Essence of Beauty" by L'Oréal China at the China International Import Expo represents a significant milestone in the company's 28-year journey in the Chinese market, showcasing a methodology for understanding beauty as a driving economic force [1][6][10]. Group 1: Background and Market Context - L'Oréal's history in China reflects the evolution of the cosmetics industry, with the market size surpassing 1 trillion yuan in 2024, making it the largest cosmetics consumer market globally, driven by rising incomes and changing consumer demands [6][7]. - The shift in consumer preferences from mere product efficacy to a focus on safety, cultural significance, and brand values has created new challenges for the industry and laid the groundwork for the book's development [6][7]. Group 2: The Concept of Beauty Economics - "The Way of Beauty" aims to transform the perception of beauty from a subjective concept into a quantifiable economic model, demonstrating that beauty can generate profits, create jobs, drive innovation, and open new markets [10][11]. - The book highlights that L'Oréal China has created over 330,000 direct or indirect jobs, with each job generating an average of 20 additional jobs in related sectors, significantly exceeding the industry average [11]. Group 3: Industry Trends and New Markets - The book identifies emerging consumer segments, including male consumers and the elderly, indicating a broadening market for beauty products, with male consumers spending over 1,000 yuan annually on cosmetics [12]. - The "silver economy" is also highlighted, with a 14.41% year-on-year growth in beauty and personal care products for older consumers, reaching 44.138 billion yuan in 2024 [12]. Group 4: Global Perspective and Value Chain Reconstruction - "The Way of Beauty" serves as a model for multinational companies on how to localize their business strategies in China, emphasizing the importance of integrating into the national economic framework for sustainable development [16][17]. - The book illustrates how L'Oréal aligns its business practices with China's goals of high-quality development and common prosperity, thereby reinforcing its commercial foundation through social value creation [17]. Group 5: Insights from Influential Figures - The book has received endorsements from prominent figures, emphasizing its role in enhancing Sino-French economic ties and showcasing the vitality and innovation of the cosmetics industry [22][23]. - The perspectives shared by industry leaders highlight the book's comprehensive analysis of the beauty industry, its achievements, and the challenges it faces, providing valuable insights for both practitioners and consumers [23].

Core Insights - Jiangsu province has demonstrated strong consumer power during the JD 11.11 shopping festival, ranking second in national purchasing power and ninth in transaction growth rate, showcasing its position as a core player in the national consumer market [1][4] Consumer Power and Growth - Jiangsu's purchasing power ranks No. 2 nationally, with a transaction growth rate ranking No. 9, indicating robust economic strength [1][4] - Suzhou leads the province in purchasing power, while Xuzhou shows significant growth, emerging as a new growth engine [1][2] Local Consumption Trends - Local brands such as "Osmanthus Duck" and "Salted Duck" have gained attention, highlighting the appeal of regional products [1][2] - The top five categories with the highest transaction growth include sports cameras (258%), digital cameras (225%), trendy blind boxes (180%), and gaming laptops (158%) [2][3] Consumer Preferences - The average spending per person on gaming laptops, notebooks, mobile phones, air conditioners, and flat-screen TVs is notable, with amounts reaching 8,694 yuan, 6,538 yuan, 5,933 yuan, 5,156 yuan, and 4,995 yuan respectively [3] - Men's grooming products have seen a significant increase in repurchase rates, with an average of 5.7 items purchased per person for men's facial cleansers [3] Age Demographics and Shopping Behavior - Different age groups exhibit distinct shopping preferences: - Gen Z (00s) favors tech products like gaming laptops and tablets, with over 37% of users in these categories [3] - Millennials (80s) focus on essential baby products, with over 70% purchasing items like baby bottles and diapers [3] - The elderly demographic shows a blend of quality of life and image management, with 27% purchasing trendy personal care appliances [3] Overall Market Dynamics - Jiangsu's performance during the JD 11.11 event reflects its dual strength as an economic and consumer powerhouse, with diverse consumer needs being met through a wide range of products [4]

Core Insights - The male health market is rapidly expanding beyond traditional medical fields into diverse sectors such as health supplements, skincare, and fitness, driven by a growing awareness of health and wellness among men [1][2] - The shift from passive treatment to active health management reflects a broader trend of consumption upgrade and industry innovation, with a focus on comprehensive health needs including appearance management, physical enhancement, stress relief, and chronic disease prevention [1][2] Market Growth and Trends - The male health supplement market in China is projected to reach 99.6 billion yuan by 2025, with nearly half of this related to sexual health products, while other segments like prostate health and fatigue recovery are also emerging rapidly [2] - A significant portion of men aged 35-55 are experiencing health issues such as decreased testosterone levels and fatigue, making health supplements a necessity [2] - The market is moving towards rational consumption, with male consumers increasingly prioritizing scientific efficacy over marketing hype [2] Industry Dynamics - The number of health supplement-related enterprises in China has surpassed 8.288 million, with approximately 1.84 million new registrations expected in 2024, indicating a consistent growth trend over the past decade [3] - Online sales channels are becoming the preferred choice for consumers due to privacy concerns, with significant growth in categories like kidney health products [5] Male Beauty and Skincare - The male skincare market in China reached 16.53 billion yuan in 2023, with expectations for further growth driven by the Z generation's open attitude towards skincare [6] - Social media plays a crucial role in promoting male beauty products, reshaping modern interpretations of masculinity and self-care [6] - The market is witnessing increased specialization, with product lines expanding from basic skincare to include anti-aging and light makeup products [6] Fitness and Health Management - The fitness industry is becoming integral to male health management, with membership numbers projected to reach 87.525 million by the end of 2024, reflecting a 25.47% increase from 2023 [11] - The demand for professional and scientific training programs is rising, as male fitness enthusiasts seek targeted solutions for muscle gain, fat loss, and overall fitness [11][13] - The integration of IoT, AI, and health data is enhancing the personalization of fitness experiences, making home workouts more effective [13] Future Outlook - The male health industry is experiencing a significant transformation, driven by increased health awareness and consumption upgrades, moving towards a more mature and regulated market [14] - Future competition will focus on technological innovation, brand trust, and user experience, emphasizing the need for products and services that genuinely address male health needs [14]

Core Viewpoint - The global fragrance market is expected to maintain a growth rate of 4% to 6% over the next four years, with China's fragrance market projected to grow at a compound annual growth rate (CAGR) of 8% from 2024 to 2028, indicating a strong trend in the fragrance sector despite overall pressure on the beauty industry [2][6]. Industry Overview - The fragrance segment has shown resilience, with companies like Estée Lauder and L'Oréal reporting growth in their fragrance businesses amidst declines in other product lines [6]. - The Chinese fragrance market is anticipated to exceed 33.9 billion yuan by 2028, with a 3.6% year-on-year growth in fragrance sales in the offline market for 2024, contrasting with a 7.9% decline in overall beauty sales [6]. Company Insights - Ying Tong Holdings, listed in Hong Kong, has faced market skepticism since its IPO, primarily due to its heavy reliance on brand agency agreements, with a significant portion of its brand authorizations expiring within a year [3][4]. - As of May 31, Ying Tong managed 72 external brands, with its own brand revenue accounting for less than 1% in Q1 of this year [4]. - The CEO of Ying Tong indicated plans to enhance their own brand, Santa Monica, through product refinement and potential partnerships or acquisitions to scale up [4]. Market Dynamics - The fragrance market is increasingly influenced by the "scent economy," with a notable rise in male fragrance consumption, which is expected to grow from 37.1% in 2023 to 40.1% in 2024 [5][7]. - The competition among brands is intensifying, with international brands still dominating the market, while domestic brands are beginning to emerge [8][9]. Future Trends - The white paper indicates that the consumer base for fragrances is shifting, with a significant increase in the proportion of fragrance users in first-tier cities [7]. - Ying Tong's strategy for introducing new brands focuses on proven success in foreign markets, product quality, and the willingness of brand owners to adapt to the Chinese market [9].

Core Insights - The global perfume market is expected to maintain a growth rate of 4% to 6% over the next four years, with China's market projected to grow even faster at a compound annual growth rate (CAGR) of 8% from 2024 to 2028 [2][7]. Company Overview - Ying Tong Holdings (06883.HK) became the "first stock" in the perfume sector after its IPO in June, but has faced market skepticism due to its heavy reliance on brand agency and low revenue from self-owned brands [2][5]. - As of March 31, Ying Tong Holdings had 22 brand authorizations expiring within a year, raising concerns as many luxury brands are shifting to self-operated models [5]. Market Trends - The perfume segment has shown resilience amid overall pressure on the beauty industry, with companies like Estée Lauder and L'Oréal reporting growth in their fragrance divisions despite declines in other product lines [6]. - The Chinese market is expected to surpass 33.9 billion yuan by 2028, with a 3.6% year-on-year growth in perfume sales, contrasting with a 7.9% decline in overall beauty sales [7]. Competitive Landscape - International brands continue to dominate the market, with Ying Tong Holdings introducing up to 10 new brands annually while evaluating over 100 potential brands each year [10][11]. - Domestic brands like "Guanxia" and "Wenxian" are emerging, but they have yet to make a significant impact in the top perfume rankings [11]. Consumer Behavior - The "scent economy" is on the rise, with increasing opportunities in second-tier and lower-tier markets, as well as a growing demand for men's fragrances [6][7]. - By 2025, over 50% of fragrance consumers in first-tier cities are expected to be part of the advanced consumer group, indicating a shift in market demographics [7].