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“科技年货”扎堆上新!华强北开启新春消费活动
Sou Hu Cai Jing· 2026-01-18 17:56
Core Insights - The article highlights a surge in consumer activity in Shenzhen's Huaqiangbei commercial pedestrian street, focusing on "tech New Year goods" as part of Guangdong's "Guangdong Goods Going Global" spring initiative [1][2] Group 1: Consumer Trends - Huaqiangbei is showcasing a variety of tech products such as drones, robots, and AI toys, marking a shift from traditional New Year goods to a focus on technological innovations [2][3] - The area has organized a unified display and promotional campaign involving 35 specialized markets, emphasizing Guangdong's manufacturing capabilities in smart terminals, smart home appliances, and 3C digital accessories [2][3] Group 2: International Engagement - There is a notable increase in international visitors and buyers from regions like Southeast Asia, the Middle East, and Europe, with daily foot traffic reaching approximately 750,000, including over 7,000 foreign visitors from 183 countries [4] - To enhance the experience for international buyers, Huaqiangbei has improved services such as multilingual signage, foreign card payments, and tax refund options [4] Group 3: Online and Offline Integration - The spring consumer activities have extended to online channels, with brands utilizing e-commerce platforms, live streaming, and special promotions to boost sales [6] - Huaqiangbei is creating an open application scenario where products undergo functional demonstrations and real-time experiences, forming a complete cycle from display to after-sales service [6] - The trend of integrating emotional interaction capabilities into products is expanding consumer demand, with a reported over 10% year-on-year growth in related sectors such as dining, tourism, and accommodation during the New Year activities [6]