（来源：河北日报） 转自：河北日报 指尖创意"拼出"新潮年味儿 谈及春节拼豆走红的原因，杨澍林介绍，拼豆操作简单、门槛低，无需手工基础就能快速上手，既能发 挥创意，又能在专注创作中缓解压力。"现在的年轻人追求沉浸式体验和情绪价值，拼豆过程中能让人 进入'心静模式'，暂时抛开生活和工作的烦恼，而亲手完成作品的成就感，是其他娱乐方式无法替代 的。"他说，春节期间不少顾客专门制做新春主题拼豆，做成钥匙扣、挂件、摆件，或自留纪念，或送 给亲朋好友，让小小的拼豆成为传递年味儿的新载体。 2月22日农历正月初六，在石家庄市如意大厦的一家拼豆手工店，色彩缤纷的拼豆、专注创作的年轻 人、琳琅满目的像素风成品，构成了春节里一道独特的风景。这个春节，沉浸式手工拼豆成为石家庄众 多年轻人的新选择，以指尖创意诠释新潮年味儿。 走进位于石家庄如意大厦的"拼豆实验室"，200余种全色系拼豆整齐排列，基础色、珠光色、夜光豆一 应俱全，镊子、拼板、熨烫工具等全套设备免费提供。60平方米的店内座无虚席，年轻人三两结伴，低 头专注地将一颗颗彩色塑料小豆子嵌入模板，拼凑出财神、福字、卡通形象等年味儿十足的图案，偶尔 传来的熨烫声与欢声笑语交织，热 ...

Core Insights - The rise of "pixel art" made from "beads" reflects the enthusiasm of Generation Z for experiential and emotional consumption [1][8] - The number of "bead" stores in Changsha has surpassed 100, indicating a growing market [1][7] Industry Overview - The popularity of "beads" has led to a rapid increase in DIY handcraft stores, with over 100 offering bead services in Changsha [7] - Many stores are adopting a price competition strategy, with some offering unlimited experience tickets for as low as 19.9 yuan [7] - The business model is characterized by low entry barriers and high competition, leading to reduced profit margins for operators [7] Consumer Behavior - Young consumers are drawn to the creative and personal aspects of making bead art, which allows for self-expression and emotional fulfillment [8] - The experience of creating bead art is seen as therapeutic, providing a sense of accomplishment and stress relief [8] Market Performance - Sales of beads on major e-commerce platforms reached 291 million yuan in 2025, marking a year-on-year growth of 896.46% [8] - The trend is expected to continue as the industry adapts to consumer preferences and explores new creative avenues [8]

Group 1: Market Overview - The Chinese snack food market is projected to exceed 1.8 trillion yuan by 2025 and reach 2.5 trillion yuan by 2030, showcasing significant growth potential amidst consumption upgrades and channel revolutions [1] - The industry faces challenges such as price wars and product homogeneity, prompting companies to seek transformation and upgrade strategies [1] Group 2: Company Strategy - Yake, a long-established player in the snack food sector, is leveraging four core strengths: premium product potential, quality channel potential, high-end brand potential, and efficient team potential to drive market effectiveness [1] - The company is focusing on brand rejuvenation by adopting a "full-domain marketing ecosystem" to enhance user engagement, particularly targeting Generation Z [1][3] Group 3: Marketing Innovations - Yake has shifted from traditional marketing to a "two-way penetration" strategy, utilizing new media, refined traffic operations, and festive scene marketing to create a comprehensive marketing ecosystem [3] - The company has engaged with 19 universities, conducting 23 offline events and reaching over 7,500 young students, thereby solidifying its brand experience touchpoints [3] Group 4: Product Development - Yake's strategic pivot includes a "salty-sweet drive" approach, focusing on a full-category matrix that addresses health and emotional experience demands [5] - The new product "Yake Konjac Money Belly" utilizes -25°C quick-freezing technology and is free from artificial preservatives, targeting the dual consumer needs for health and taste [5][7] Group 5: Emotional Consumption Trends - Current food consumption trends are evolving into "emotional consumption," characterized by an "internal-external dual drive" model, where snacks serve as a means for personal comfort and social connection [9] - Yake aims to address nutritional anxiety with a healthy product core while releasing emotional pressure through brand experiences [9] Group 6: Future Directions - In 2025, Yake will continue its collaboration with the Academy Awards, launching a creative campaign targeting college students to enhance product emotional value and social interaction [12] - The company is committed to solidifying its brand image as "happy, young, and light burden" while leading the value upgrade in the snack food industry through innovation [13]