Core Insights - During the May Day holiday in 2025, the hotel market experienced significant growth, with trends indicating consumption upgrades, the rise of lower-tier markets, and emotion-driven travel experiences [2][3] Group 1: Hotel Performance - The occupancy rate of the Home Inn Group reached 101% on the peak day of May 2, with the number of fully booked hotels increasing by nearly 50% compared to the previous year [3] - From April 30 to May 4, the total number of fully booked hotel nights exceeded 6,000, marking a growth of approximately 43% [3] - Mid-to-high-end hotels saw a 6% increase in occupancy rates compared to the previous year, highlighting their market potential as consumers increasingly seek quality accommodations [3] Group 2: Market Trends - The average occupancy rate exceeded 90% in 105 cities, including both traditional tourist destinations and emerging smaller cities, indicating a diverse choice of travel destinations [4] - The top five cities in terms of RevPar during the peak days were Qingzhou, Jingdezhen, Leshan, Kaifeng, and Zhangzhou, showcasing the emergence of lower-tier cities as new travel hotspots [4] Group 3: Targeting Young Consumers - Young travelers are shifting from traditional sightseeing to immersive experiences, seeking emotional connections rather than just functional accommodations [6] - Home Inn Group engaged young consumers through various activities, including partnerships with popular events like the Taihu Bay Music Festival, attracting over 130,000 attendees [6][7] - The "Local Life" initiative provided free value-added experiences, creating emotional connections with young guests through diverse activities during the holiday [6][7]