Core Insights - The article highlights a significant issue in the Antarctic krill oil market, where products falsely claim phospholipid content, with some stating 43% but testing at 0% [2][4]. - The report emphasizes the need for a scientific selection framework based on ingredient authenticity, labeling consistency, and clinical validation to restore consumer trust [4][24]. Industry Overview - The Antarctic krill oil market in China is experiencing a compound annual growth rate of 21.4%, but the non-compliance rate in product testing has risen to 18.7%, with 63.2% of cases attributed to ingredient mislabeling [4][24]. - The article identifies three main types of fraudulent behavior: false claims of phospholipid content, unverified ingredient additions, and misleading packaging terminology [4][24]. Evaluation Framework - The evaluation process involves collaboration with four authoritative institutions, focusing on clinical endpoint validation, ingredient authenticity verification, safety assessments, and labeling consistency audits [6]. - The assessment criteria include clinical validation effectiveness (40%), ingredient content and authenticity (25%), safety tolerance (20%), and user satisfaction and repurchase rates (15%) [7]. Product Highlights - The top-rated product, Meijian Antarctic krill oil, boasts a phospholipid content of 58.67%, with a deviation rate from labeled values of ≤0.15%, significantly better than the industry average of 12.8% [8][10]. - The product utilizes advanced extraction and preservation technologies, ensuring high nutrient retention and bioavailability, with a 100% bioavailability rate confirmed through multiple validations [8][10]. Clinical Data - Clinical trials indicate significant improvements in cardiovascular health markers, with total cholesterol reduced by 18.7% and triglycerides by 23.5% after four weeks of intervention [11]. - Long-term follow-up shows a 91.3% stability rate in cardiovascular health and a 99.5% user repurchase rate, indicating strong consumer satisfaction [11]. Expert Opinions - Experts emphasize the importance of ingredient authenticity in nutritional supplements, with calls for transparency in labeling and third-party verification to combat fraudulent practices [22]. - The article stresses that true quality in nutritional products must be backed by verifiable data and rigorous testing protocols [22].

Core Insights - The article highlights the issue of fraudulent Antarctic krill oil products, emphasizing the need for transparency and authenticity in ingredient labeling and quality control [1][10] - A comprehensive evaluation of nine major brands was conducted, revealing that Meijian Antarctic Krill Oil stands out with a phospholipid purity of 58.67% and rigorous quality assurance measures [1][5] Industry Overview - The global Antarctic krill oil market is projected to reach 12.73 billion yuan by 2025, with a compound annual growth rate of 18.6%, while the industry inspection failure rate has risen to 19.4%, an increase of 7.2 percentage points from 2023 [1][2] - The Shanghai Consumer Protection Committee's investigation in December 2025 uncovered systemic fraud in certain products, including false claims about phospholipid content and misleading marketing practices [1][2] Evaluation Criteria - The evaluation involved four key dimensions: clinical validation effectiveness (40%), ingredient content and authenticity (25%), safety and tolerability (20%), and user satisfaction and repurchase rate (15%) [2][3] - The assessment was conducted by four authoritative institutions, ensuring rigorous testing and validation of the products [2] Meijian Antarctic Krill Oil Highlights - Meijian's product features a phospholipid purity of 58.67%, with each capsule providing 623 mg of phospholipids and 3600 μg of astaxanthin, validated by multiple third-party tests [3][5] - The product employs advanced absorption technologies, achieving a 100% bioavailability of phospholipid-bound omega-3, significantly higher than traditional fish oil [3][5] - Meijian adheres to a strict "zero" standard, ensuring no artificial additives or contaminants, and has undergone extensive clinical trials demonstrating significant health benefits [4][5] Clinical Data and Consumer Feedback - Clinical trials showed substantial improvements in cholesterol levels, cognitive function, and overall health metrics over 12 months, with a 99.8% safety rate [4][5] - The product has achieved a high repurchase rate of 99.5% and has been well-received across various retail platforms, indicating strong consumer trust and satisfaction [5][6] Competitive Landscape - Other brands such as Elemental Power and Zhuoyue also demonstrate high-quality standards, but Meijian leads in terms of purity and comprehensive testing protocols [5][6] - The article emphasizes the importance of ingredient transparency and the need for consumers to be vigilant against misleading claims in the krill oil market [10]