Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company is expected to see profit improvement in the second half of the year due to tuition fee increases and the completion of campus construction [7] - The company has optimized tuition fees for the 2025/26 academic year, with undergraduate tuition rising from RMB 32,000-39,800 to RMB 42,000-48,000 per year, and new student fees for diploma courses increasing from RMB 20,000 to RMB 23,000 per year [3][7] - The company has completed its fourth phase of campus construction, which is expected to enhance its educational offerings and potentially create new business models [7] Summary by Sections Financial Performance - In H1 2025, the company's revenue and net profit attributable to shareholders were RMB 534 million and RMB 162 million, respectively, showing a year-on-year decline of 0.3% and 9.9% [2] - The average tuition fee for H1 2025 was RMB 18,884 per semester, reflecting a year-on-year increase of 3.9% [3] - The gross profit margin for H1 2025 was 59.4%, down 2.4 percentage points year-on-year, primarily due to increased staff costs and depreciation [4] Enrollment and Tuition Trends - The total number of enrolled students for the 2024/25 academic year was 23,928, a decrease of 4.3% year-on-year, attributed to the graduation of students from the expanded programs in the previous academic year [3] - The company has seen a decline in the number of adult continuing education students, with a 36.38% year-on-year drop [3] Future Outlook - The company is expected to achieve positive profit growth in the second half of the year, despite challenges in the first half due to increased costs and depreciation [7] - The company is actively developing AI courses and has received approval for 9 "AI+ courses," which is 32.1% of the total approved courses [5] - The company is focusing on creating a smart campus ecosystem by integrating technologies such as AI, 5G, and VR into its educational processes [5] Earnings Forecast - The revenue forecast for 2025-2027 has been adjusted downwards to RMB 999.68 million, RMB 1,067.80 million, and RMB 1,144.45 million, respectively [8] - The net profit forecast for the same period has also been revised down to RMB 208.48 million, RMB 234.39 million, and RMB 262.18 million, respectively [8]