Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. (若羽臣) has submitted an application for H-share listing on the Hong Kong Stock Exchange, marking a strategic transition towards a technology-driven brand platform with a focus on consumer-centric brand development [2][13]. Group 1: Company Growth and Strategy - Ruoyuchen has experienced rapid growth in revenue and net profit for three consecutive years, with a strategic shift from e-commerce operations to developing proprietary brands [2][3]. - The company's proprietary brand, Zhanjia, achieved revenue of 603 million yuan in the first half of 2025, a significant year-on-year increase of 242.42%, making it the core growth engine [3][4]. - The strategic transition is driven by deep insights into changing consumer demands, shifting focus from functionality to emotional and experiential aspects [3][8]. Group 2: Brand Development and Market Position - Zhanjia is projected to have a compound annual growth rate (CAGR) of 72.6% in retail sales from 2022 to 2024, becoming the fastest-growing brand in the household cleaning sector [4]. - The brand Zhanjia generated 444 million yuan in revenue in the first half of 2025, reflecting a year-on-year growth of 157.11% [4]. - The brand FineNutri quickly surpassed 500 million yuan in retail sales within 12 months, ranking first in the dietary supplement category on Douyin [4][12]. Group 3: Marketing and Sales Strategy - Ruoyuchen employs a "full-channel resonance + content-driven" approach, leveraging consumer insights across various categories to create high-potential brands [9]. - The company has established a comprehensive operational system on Douyin, integrating self-broadcasting, KOL collaborations, and short video distribution to enhance brand visibility and consumer engagement [9][10]. - In the first half of 2025, Zhanjia and FineNutri's self-operated channels accounted for over 60% and 80% of Douyin's overall GMV, respectively, showcasing the effectiveness of the full-channel strategy [12]. Group 4: Future Plans and Global Expansion - The listing in Hong Kong aims to enhance capital strength, competitiveness, and international brand image, while also improving overseas financing capabilities [2][13]. - Future strategic plans include building a multi-brand matrix centered on quality, self-care, and health, while embracing digital and content-driven communication [13][14]. - The company plans to explore overseas markets, particularly in Southeast Asia, and seek strategic acquisitions of high-potential foreign brands to enhance its global brand presence [14].