Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. (若羽臣) has submitted an application for H-share listing on the Hong Kong Stock Exchange, marking a strategic transition from a digital empowerment provider to a technology-driven brand platform with a sustainable "0-1-N" brand creation system [1][12]. Group 1: Business Growth and Strategy - Ruoyuchen has experienced rapid growth in revenue and net profit for three consecutive years, with a significant strategic shift towards self-owned brands, particularly with the brand Zhanjia, which achieved revenue of 603 million yuan in the first half of 2025, a year-on-year increase of 242.42% [2][3]. - The company identifies the core driver of its strategic transition as a deep understanding of changing consumer demands in China, shifting focus from functionality to emotional connection and aesthetic appeal [2][7]. - The self-owned brands Zhanjia and FineNutri have been successfully developed, with Zhanjia focusing on high-end fragrance cleaning products and FineNutri specializing in oral beauty supplements [2][3]. Group 2: Market Performance - Zhanjia is projected to have a compound annual growth rate (CAGR) of 72.6% in retail sales from 2022 to 2024, making it the fastest-growing brand in the household cleaning industry [3]. - In the first half of 2025, Zhanjia generated 444 million yuan in revenue, reflecting a year-on-year growth of 157.11%, while FineNutri quickly surpassed 500 million yuan in retail sales within 12 months [3][11]. Group 3: Marketing and Distribution Strategy - Ruoyuchen employs a "full-channel resonance + content-driven" approach, leveraging consumer insights across various categories to create high-potential brands [8]. - The company has established a comprehensive operational system on Douyin (TikTok), integrating self-broadcasting, KOL collaborations, and short video distribution to effectively accumulate brand users and achieve rapid scale [8][11]. - Content creation is a key focus, with high-quality visuals and emotional elements embedded in product design, driving demand and conversion across platforms [9][11]. Group 4: Future Plans and Global Strategy - The upcoming listing in Hong Kong is aimed at enhancing capital strength, competitiveness, and international brand image, while also increasing overseas financing capabilities [1][12]. - Ruoyuchen plans to expand its brand portfolio with a focus on quality, self-care, and health, while embracing digital and content-driven communication strategies [12][13]. - The company aims to explore overseas markets, particularly in Southeast Asia, and pursue strategic acquisitions of differentiated and high-potential brands to enhance its global brand presence [13].

Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. (若羽臣) has submitted an application for H-share listing on the Hong Kong Stock Exchange, marking a strategic transition towards a technology-driven brand platform with a focus on consumer-centric brand development [2][13]. Group 1: Company Growth and Strategy - Ruoyuchen has experienced rapid growth in revenue and net profit for three consecutive years, with a strategic shift from e-commerce operations to developing proprietary brands [2][3]. - The company's proprietary brand, Zhanjia, achieved revenue of 603 million yuan in the first half of 2025, a significant year-on-year increase of 242.42%, making it the core growth engine [3][4]. - The strategic transition is driven by deep insights into changing consumer demands, shifting focus from functionality to emotional and experiential aspects [3][8]. Group 2: Brand Development and Market Position - Zhanjia is projected to have a compound annual growth rate (CAGR) of 72.6% in retail sales from 2022 to 2024, becoming the fastest-growing brand in the household cleaning sector [4]. - The brand Zhanjia generated 444 million yuan in revenue in the first half of 2025, reflecting a year-on-year growth of 157.11% [4]. - The brand FineNutri quickly surpassed 500 million yuan in retail sales within 12 months, ranking first in the dietary supplement category on Douyin [4][12]. Group 3: Marketing and Sales Strategy - Ruoyuchen employs a "full-channel resonance + content-driven" approach, leveraging consumer insights across various categories to create high-potential brands [9]. - The company has established a comprehensive operational system on Douyin, integrating self-broadcasting, KOL collaborations, and short video distribution to enhance brand visibility and consumer engagement [9][10]. - In the first half of 2025, Zhanjia and FineNutri's self-operated channels accounted for over 60% and 80% of Douyin's overall GMV, respectively, showcasing the effectiveness of the full-channel strategy [12]. Group 4: Future Plans and Global Expansion - The listing in Hong Kong aims to enhance capital strength, competitiveness, and international brand image, while also improving overseas financing capabilities [2][13]. - Future strategic plans include building a multi-brand matrix centered on quality, self-care, and health, while embracing digital and content-driven communication [13][14]. - The company plans to explore overseas markets, particularly in Southeast Asia, and seek strategic acquisitions of high-potential foreign brands to enhance its global brand presence [14].

Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. (hereinafter referred to as "Ruoyuchen") has submitted an application for H-share listing on the Hong Kong Stock Exchange, marking a strategic transition from a global brand digital empowerment provider to a technology-driven brand platform with a focus on consumer-centricity and brand incubation capabilities [1][12]. Group 1: Business Growth and Strategy - Ruoyuchen has experienced rapid growth in revenue and net profit for three consecutive years, with a strategic shift towards self-owned brands, particularly the brand "Zhanjia," which achieved revenue of 603 million yuan in the first half of 2025, a year-on-year increase of 242.42% [2][12]. - The company has successfully identified and capitalized on the structural changes in consumer demand, shifting focus from mere functionality to understanding consumer preferences, leading to the creation of high-end cleaning products and dietary supplements [2][7]. Group 2: Brand Performance - The brand "Zhanjia" is projected to have a compound annual growth rate (CAGR) of 72.6% in retail sales from 2022 to 2024, making it the fastest-growing participant in the Chinese household cleaning industry [3]. - "FineNutri," another self-owned brand, rapidly achieved over 500 million yuan in retail sales within 12 months, showcasing its strong market presence [3][11]. Group 3: Marketing and Sales Strategy - Ruoyuchen employs a "full-channel resonance + content-driven" approach, leveraging insights into consumer behavior across various platforms, particularly Douyin, to enhance brand visibility and sales conversion [8][11]. - The company has established a comprehensive operational system on Douyin, integrating self-broadcasting, KOL collaborations, and short video distribution to effectively accumulate and retain brand users [8][11]. Group 4: Future Plans and Global Strategy - The upcoming listing in Hong Kong is aimed at enhancing capital strength, competitiveness, and international brand image, while also exploring overseas markets, particularly in Southeast Asia, for brand localization and strategic acquisitions [12][13]. - Ruoyuchen plans to build a multi-brand matrix centered on "quality," "self-pleasure," and "health," while continuously exploring new technologies and materials to provide diverse consumer experiences [12][13].