Core Insights - The recent surge in popularity of wilderness survival events has significantly activated the outdoor consumption market in China [1] - Dongwu Securities reports that the domestic outdoor industry is currently experiencing a growth acceleration due to multiple positive factors, with the industry scale expected to double in the next five years and long-term growth potential exceeding three times [1] Industry Growth - Since 2019, the annual registration of outdoor-related enterprises in China has rapidly increased, with a peak of 3.433 million registrations in 2023, marking the highest level in nearly a decade [1] - As of November 14, 2025, there are 2.693 million registered outdoor-related enterprises in China, with the Central China region having the highest share at 37.6% [1] Market Composition - Currently, there are 9.137 million existing outdoor-related enterprises in China, with a notable preference for third-tier cities, which account for 34.9% of the total existing enterprises [1]

（原标题：荒野求生引爆户外市场！今年已注册户外用品相关企业超260万家） 据媒体报道，连日来，张家界七星山掀起的"荒野风"正席卷全网。随着赛事推进，"冷美人""林北""苗 王"等素人参赛者凭借真实表现成为网友热议焦点，相关话题累计阅读量破亿，多次跻身平台热搜榜， 实现跨圈层传播热潮。 企查查数据显示，2019年，我国户外用品相关企业注册量激增，全年注册63.6万家相关企业，是2018年 全年注册量的6倍有余；2023年全年，我国累计注册343.3万家户外用品相关企业，同比增加83.0%，注 册量达近十年峰值；截至11月14日，2025年我国已注册269.3万家户外用品相关企业。 2.区域分布来看：今年新注册企业中，华中地区占比37.6% 企查查数据显示，今年新注册的户外用品相关企业中，分布在华中地区的最多，占比37.6%，其次是华 南、华东地区，分占21.9%、21.2%，西南、西北地区相对较少，分占3.9%、3.4%。 3.从城市能级来看：户外用品青睐三线城市，占比34.9% 企查查数据显示，截至目前，我国现存913.7万家户外用品相关企业，从城市能级上看，户外用品行业 更青睐三线城市，三线城市相关企业存量 ...