户外适用性强的手电产品

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曾经“土掉渣”的手电筒,在海外杀疯了
Feng Huang Wang Cai Jing· 2025-09-19 13:48
Core Insights - The traditional flashlight has seen a decline in demand in China due to the rise of smartphones and improved urban lighting, leading to its status as a non-essential item [3][4] - Conversely, in North America and Europe, high-end flashlights are experiencing a resurgence, with significant sales driven by outdoor and tactical markets [4][7] Market Overview - The global flashlight market is projected to reach $7.52 billion by 2025 and $10.29 billion by 2030, with a compound annual growth rate (CAGR) of 6.48% [9] - North America is the largest market segment, driven by the demand for high-end, professional-grade flashlights [9] Company Performance - Chinese companies Olight and Nitecore are leading the high-end flashlight market, with Olight achieving over 1.2 billion yuan in sales in 2023, 99% of which came from overseas [11] - Nitecore reported annual revenue of $20 million from its independent sales channels, with products sold in over 100 countries [11] Product Innovation - Olight's Prowess flashlight features 5000 lumens, USB-C charging, and multiple lighting modes, catering to various user needs from outdoor adventures to emergency situations [12] - Nitecore employs targeted marketing strategies, collaborating with outdoor athletes and influencers to promote their products within niche communities [12][14] Consumer Trends - The demand for flashlights has shifted from basic illumination tools to multifunctional lighting solutions that cater to specific lifestyles and activities [14][15] - Companies are innovating by creating lightweight, portable products for everyday users and high-performance models for outdoor enthusiasts and tactical applications [14]