Core Viewpoint - The recent acquisition of the NY-030-02 land parcel by the joint venture of Jianfa and Jinmao for 2.08 billion yuan indicates a strong belief in the area's development potential and land value, likely leading to the creation of a second phase of the Jianfa Jinmao Guancheng project [1][4]. Group 1: Land Acquisition and Development - The NY-030-02 land parcel has a planned construction area of approximately 51,800 square meters and is designated for R2 residential use [4]. - The land is strategically located between the fourth and fifth ring roads in Fengtai District, close to the New Palace subway station, enhancing its accessibility [4]. - The successful sale of the NY-030-02 land is expected to align with the typical cycle from land acquisition to project launch, reflecting the local government's strategy in managing market supply [4][6]. Group 2: Market Performance and Strategy - Jianfa's first project in the New Palace area, Jianfa Jingyuan, received its pre-sale permit in March 2023 and has nearly sold out, demonstrating strong market performance [5]. - The success of Jianfa Jingyuan is attributed to its quality delivery and the area's existing transportation and commercial infrastructure, which enhances the overall living environment [5]. - The deep cultivation strategy employed by Jianfa in the region is expected to create a "red plate effect," attracting more homebuyers and facilitating faster sales for new projects [6]. Group 3: Future Prospects - The acquisition of the NY-030-02 land may lead to the integration of the NY-030 (North District) land parcel, allowing Jianfa to enhance overall development and resource integration in the area [6]. - This strategy could help control development pace and improve regional value, further solidifying Jianfa's presence in the market [6].