2024年11月29日，建发以24.345亿元摘得丰台槐房新宫板块01地块，项目名为建发金茂观宸。而此次出 让的是02地块。 新京报贝壳财经讯 （记者袁秀丽）6月24日下午，北京土地市场成功出让丰台区城乡一体化槐房村和新 宫村旧村改造项目NY-030（南区）-02地块R2二类居住用地。因为只有1家联合体报价，最终，建发+金 茂联合体以底价20.8亿元摘得，成交楼面价4.02万元/平方米。 这一结果似乎也在意料之中，因为地块隔壁就是建发和金茂开发的建发金茂观宸。 该地块位于丰台南四环到五环之间，更靠近四环位置，属于丰台槐房新宫板块，距离地铁19号线及4号 线交会站新宫站直线距离约500米。 槐房新宫板块商业配套成熟，周边环绕槐房万达、大悦春风里等大型商业综合体；生态资源尤为突出， 南苑森林湿地公园、槐新公园及海子公园由北、西、东三面环绕。但区域内的教育资源目前相对短缺， 且板块界面尚有一定提升空间。 张凯认为，建发此次再度落子该板块，是对区域发展潜力与地块价值的认可。随着此次02地块成交， NY-030（北区）地块也计划入市。若建发最终整合获取北区地块，不仅将利于其对该板块进行整体开 发，亦能有效控制开发进度与 ...

Core Viewpoint - The successful sale of a residential land plot in Beijing's Fengtai district by a consortium of Jianfa Real Estate and China Jinmao for 2.08 billion yuan reflects the ongoing interest and potential in the Fengtai real estate market, particularly in the Xingu area, despite previous challenges in land sales and inventory issues [1][2][4]. Group 1: Land Sale Details - The sold plot, designated as NY-030 (South District) -02, has a land area of 25,900 square meters and a floor area of approximately 51,800 square meters, with a starting price of about 2.08 billion yuan, translating to a starting floor price of approximately 40,159 yuan per square meter [3][4]. - This plot is part of a "recycled" land project that was previously put on hold due to high inventory levels in the Fengtai area, indicating a strategic adjustment in land sales to ensure successful transactions [2][3]. Group 2: Market Context and Implications - The Fengtai area has seen a significant increase in new residential projects, with Jianfa's previous project, Jianfa Jinmao·Guanchen, achieving a nearly 40% sales rate within three months of its launch [1][5]. - The successful sale of the 02 plot is expected to enhance the overall development and resource integration in the area, with potential plans for further development on adjacent plots [6]. Group 3: Future Prospects - The completion of this land sale aligns with the typical cycle from land acquisition to project launch, suggesting that the Fengtai district government is effectively managing market supply [5][6]. - The consortium's strategy may involve creating differentiated products and targeting specific customer segments to maximize the value of their developments in the competitive Fengtai market [6].

Core Viewpoint - The recent acquisition of the NY-030-02 land parcel by the joint venture of Jianfa and Jinmao for 2.08 billion yuan indicates a strong belief in the area's development potential and land value, likely leading to the creation of a second phase of the Jianfa Jinmao Guancheng project [1][4]. Group 1: Land Acquisition and Development - The NY-030-02 land parcel has a planned construction area of approximately 51,800 square meters and is designated for R2 residential use [4]. - The land is strategically located between the fourth and fifth ring roads in Fengtai District, close to the New Palace subway station, enhancing its accessibility [4]. - The successful sale of the NY-030-02 land is expected to align with the typical cycle from land acquisition to project launch, reflecting the local government's strategy in managing market supply [4][6]. Group 2: Market Performance and Strategy - Jianfa's first project in the New Palace area, Jianfa Jingyuan, received its pre-sale permit in March 2023 and has nearly sold out, demonstrating strong market performance [5]. - The success of Jianfa Jingyuan is attributed to its quality delivery and the area's existing transportation and commercial infrastructure, which enhances the overall living environment [5]. - The deep cultivation strategy employed by Jianfa in the region is expected to create a "red plate effect," attracting more homebuyers and facilitating faster sales for new projects [6]. Group 3: Future Prospects - The acquisition of the NY-030-02 land may lead to the integration of the NY-030 (North District) land parcel, allowing Jianfa to enhance overall development and resource integration in the area [6]. - This strategy could help control development pace and improve regional value, further solidifying Jianfa's presence in the market [6].

Core Insights - The company, Jianfa, has successfully acquired a new land parcel in the Fengtai District, Beijing, for 20.8 billion yuan, indicating strong confidence in the area's development potential and land value [1][3] - The new project, NY-030 (South District) -02, has a floor price of approximately 40,200 yuan per square meter, reflecting a strategic move to enhance market presence in a competitive environment [1][3] - Jianfa's previous projects in the area, such as Jianfa Jinmao Guancheng and Jianfa Jingyuan, have performed well, contributing to the company's decision to invest further in this region [1][5] Land Acquisition Details - The newly acquired land parcel covers an area of 25,900 square meters with a plot ratio of 2.0 and a height limit of 45 meters, which is expected to provide a comfortable living experience due to its location away from major traffic noise [3] - The land was previously listed for auction at a starting price of 5.2 billion yuan but was split into two parcels to facilitate a successful sale [3][4] - The successful acquisition of this land parcel marks the end of the land auction season in Beijing for the first half of the year [3] Market Performance - Jianfa Jinmao Guancheng has achieved impressive sales figures, with 182 units sold at an average price of approximately 78,451.83 yuan per square meter, leading the sales rankings in Fengtai [4] - The company has demonstrated a strong ability to adapt to market conditions, as evidenced by the rapid sales of its recent project, Jianfa Haiyan, which sold 107 units within 12 days of its launch [6] - The company has been actively expanding its land reserves in first- and second-tier cities, with significant recent acquisitions in Shanghai totaling 12.35 billion yuan [6][8] Strategic Insights - Jianfa's approach to land acquisition involves thorough market research to understand customer needs and price acceptance, which informs their strategic decision-making [8] - The company emphasizes the importance of aligning architectural design with urban planning and cultural elements, enhancing the overall quality and appeal of its projects [5]