Group 1 - The real estate market is experiencing a revival due to the high school examination season, with developers and homeowners seizing new business opportunities [1][2] - Developers are employing various promotional tactics, such as offering discounts based on exam scores and cash rewards for students, to stimulate demand [3][5] - The current market reflects a harsh reality of inventory competition, where any marketing gimmick that can stimulate demand is amplified [5][30] Group 2 - The supply-demand relationship in the real estate market has fundamentally changed, with a significant increase in unsold properties [33][34] - As of November 2024, the nationwide unsold residential property area reached 733 million square meters, a year-on-year increase of 18.4% [33] - The market is now characterized by a buyer's market, where buyers can afford to be selective and negotiate aggressively [35][36] Group 3 - The economic environment has made buyers more cautious, leading to delayed purchasing decisions due to employment pressures and unstable income expectations [36][37] - The "housing is for living, not for speculation" policy has further reduced the financial attributes of real estate, impacting market liquidity [37][38] - The expectation that housing prices will always rise is being challenged, indicating a shift from viewing housing as a financial product to a durable consumer good [38][39] Group 4 - Innovative marketing strategies are emerging, such as the "buy a house, get a job" model, to address the pressure of inventory reduction [49][50] - Events like concerts are being used as marketing tools to attract potential buyers, demonstrating a shift from traditional real estate marketing to lifestyle selling [56][57] - The market is not lacking purchasing power but requires compelling reasons to motivate consumers to buy [58] Group 5 - Successful selling strategies include effective pricing and broad marketing efforts, as demonstrated by a case study of a couple who utilized social media and multiple agents to sell their property [63][64] - The first 60 days after listing a property are critical for sales, especially in a declining market [66][67] - Identifying and engaging serious buyers is essential, as they are often more willing to negotiate than new prospects [73][74]