房地产信息传播秩序整治
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深圳整治一批涉房地产不良账号 加强相关行业自媒体管理
Zheng Quan Shi Bao Wang· 2025-12-19 12:28
Core Viewpoint - Shenzhen is intensifying efforts to regulate the real estate information dissemination order, targeting illegal activities in the sector and ensuring compliance among online platforms [1][2] Group 1: Regulatory Actions - Shenzhen's internet information office, along with housing, market supervision, and other departments, is conducting a special rectification campaign to address issues such as illegal real estate brokerage activities and the dissemination of misleading information [1] - Several WeChat video accounts, including "Shenzhen Dian Dian Tan Fang," have been blacklisted for publishing inducement marketing information under the guise of commissions, while still engaging in illegal brokerage activities [1] - Accounts like "Shenzhen Dongshichang Shuo Fang" and "Cheng Cheng Shuo Fang Chan" are found to be operating without proper registration and are involved in publishing misleading marketing information [1] Group 2: Compliance Measures - The relevant platforms have been mandated to impose penalties on the identified accounts, including bans on their activities [2] - The Shenzhen Real Estate Brokerage Association has issued a notice to regulate the behavior of real estate practitioners, emphasizing the need for institutional registration, real-name verification, and account management for real estate self-media [2] - Real estate practitioners are required to regularly report their self-media accounts and information to ensure compliance with the new regulations [2]
深圳整治一批涉房地产不良账号
第一财经· 2025-12-19 11:15
Core Viewpoint - Shenzhen is intensifying efforts to regulate the real estate sector's information dissemination, targeting accounts that engage in illegal real estate brokerage activities and spread misleading information [1][3]. Group 1: Regulatory Actions - Shenzhen's internet information office is collaborating with various departments to enforce regulations and hold platforms accountable for disseminating illegal real estate information [1][3]. - Specific accounts have been identified and penalized for publishing inducement marketing information under the guise of commissions, including "Shenzhen Dian Dian Tan Fang" and others [1][2]. Group 2: Examples of Violations - Several accounts have been flagged for spreading false and misleading information, such as "Shenzhen Household Guarantee Teacher" and "Shenzhen Service Guide," which create unnecessary anxiety and mislead the public [1]. - Accounts like "Shenzhen Chairman Says House" and "Cheng Cheng Says Real Estate" have been found operating without proper registration and engaging in unauthorized new house agency activities [1]. Group 3: Future Actions - The Shenzhen government plans to continue its crackdown on online illegal activities in the real estate sector, aiming to maintain a healthy and clear online environment while protecting the rights of the public [3].