去年9.26新政后，在"一揽子"政策推动下，房地产市场预期及购房者信心有所恢复，去年10月核心城市 市场活跃度大幅提升，受上年高基数影响，导致降幅扩大。 2025年1-10月中国房地产企业 销售业绩排行 | 排名 | 企业名称 | 销售额 | A CLASS CONSTITUTION CONSTITUTION OF THE FOR T | 销售面积 企业名称 | | --- | --- | --- | --- | --- | | | | (亿元) | 排名 | (万 m2) | | 1 | 保利发展 | 2227.0 | 1 | 1115.5 保利发展 | | 2 | 绿城中国 | 2011.0 | 2 | 绿城中国 966.0 | | 3 | 中海地产 | -1891.0 | 3 | 中海地产 841.0 | | 4 | 束润置地 | 1696.0 | 4 | 万科 835.1 | | 5 | 招商蛇口 | 1560.7 | 5 | 华润置城 636.6 | | 6 | 万科 | 1146.6 | 6 | 招商蛇口 579.0 | | 7 | 建发房产 | 1065.1 | 7 | 绿地控股 564.9 | ...

第二阵营（500-1000亿）阵营房企共7家，较去年同期减少2家，销售额均值732.9亿元。第三阵营（300-500亿）企 业6家，较去年同期减少3家，销售额均值378.1亿元。第四阵营（100-300亿）企业42家，较去年同期减少6家，销 售额均值173.2亿元。 单就10月来看，克而瑞数据还显示，48家百强房企单月业绩环比增长，其中20家企业单月业绩环比增幅大于 30%，包括万科、华发股份、越秀地产、中国铁建、绿地控股、中建壹品、中国中铁和中建智地等，TOP10房企 中有6家的销售操盘金额环比有所增长。 房企最新成绩单出炉。中指研究院数据显示，1-10月，TOP100房企销售总额为28967.1亿元，同比下降16.3%，降 幅较1-9月扩大4.1个百分点。 去年9.26新政后，在"一揽子"政策推动下，房地产市场预期及购房者信心有所恢复，去年10月核心城市市场活跃 度大幅提升，受上年高基数影响，导致降幅扩大。 7家房企销售额超千亿 截至目前，今年千亿阵营房企共7家，销售额均值为1656.8亿元。保利发展、绿城中国、中海地产、华润置地、招 商蛇口、万科、建发房产，前十月销售额分别为2227亿元、2011亿元、 ...

Core Insights - Despite a challenging market, several real estate companies reported a month-on-month increase in sales performance in October, indicating resilience in the sector [1][3]. Sales Performance - The total sales amount of the top 100 real estate companies reached approximately 2.9 trillion yuan in the first ten months of the year, with Poly Developments leading at 222.7 billion yuan, followed by Greentown China at 201.1 billion yuan [1][2]. - In October, the sales total for the top 100 companies increased by 3.7% month-on-month, with Greentown China achieving the highest monthly sales of 22.6 billion yuan, closely followed by Poly Developments at 21 billion yuan [3][5]. - Year-to-date, the cumulative sales amount for the top 100 companies decreased by 16.3% compared to the previous year, with the decline rate widening by 4.1 percentage points from the previous month [3][5]. Market Dynamics - The "billion-dollar club" maintained seven members compared to the same period last year, with an average sales amount of 165.7 billion yuan, while the second tier (500-1,000 million yuan) saw a reduction of two members [3][5]. - In October, 48 of the top 100 companies experienced a month-on-month increase in sales, with 20 companies reporting growth exceeding 30% [5]. Regional Performance - Beijing showed a positive trend with a 19% month-on-month increase in transaction volume, although it still faced a 19% year-on-year decline [6][7]. - In contrast, cities like Shanghai and Shenzhen experienced year-on-year declines exceeding 40%, indicating a persistent cautious sentiment among buyers [6][7]. - Guangzhou recorded a month-on-month increase of 6% in October, but a significant year-on-year decline of 46% [7]. Future Outlook - The real estate market is expected to continue facing challenges, with predictions of low transaction volumes persisting into November, potentially leading to further year-on-year declines [7].

Core Viewpoint - Despite a challenging market environment, several real estate companies have shown unexpected sales growth in October, with the top 100 real estate firms achieving a total sales volume of approximately 2.9 trillion yuan in the first ten months of the year [1][3]. Group 1: Sales Performance - Poly Developments leads the sales rankings with a cumulative sales figure of 222.7 billion yuan, followed by Greentown China at 201.1 billion yuan [2]. - In October alone, the top 100 real estate companies experienced a month-on-month sales increase of 3.7%, with Greentown China achieving the highest monthly sales of 22.6 billion yuan, closely followed by Poly Developments at 21 billion yuan [3][4]. - The cumulative sales amount for the top 100 firms from January to October saw a year-on-year decline of 16.3%, with the decline rate widening by 4.1 percentage points compared to the previous month [3]. Group 2: Market Dynamics - The total operational amount for the top 100 real estate companies in October was 253 billion yuan, reflecting a slight month-on-month increase of 0.1% but a significant year-on-year decrease of 41.9% [4]. - In October, 48 of the top 100 firms reported month-on-month performance growth, with 20 companies experiencing growth rates exceeding 30% [4]. - The new housing market in Beijing showed a positive trend with a 19% month-on-month increase in transaction volume, although it still faced a 19% year-on-year decline [5]. Group 3: Regional Performance - Guangzhou's transaction volume in October reached 610,000 square meters, marking a 6% month-on-month increase, but still a 46% year-on-year decline [6]. - Among second-tier cities, Chengdu led with a monthly transaction volume of 800,000 square meters, while Qingdao saw a 30% year-on-year increase in transaction area [6]. - The overall performance of second-tier cities showed significant divergence, with some cities maintaining high transaction volumes while others faced substantial declines [6].