2025上半年中国房地产企业销售TOP100排行榜 VIEW 克而瑞研究中心 "每周研究精读" ， 聚焦宏观、行业、房企、土拍、产品、客需、榜单等多个研究 成果，与各界探讨行业运行逻辑、变数及未来趋势。 点击标题阅读全文 榜单 2025上半年中国房地产企业新增货值TOP100排行榜 预计下半年去库存和优化库存结构仍是行业主旋律，多数房企将维持审慎的投资策略，将销售回款和现金流安 全置于首要位置。 观点 1、上半年新房累计成交规模同比基本持平 2、百强房企6月业绩环比增长14.7% 7月预期新房供应转降，核心区配套产品俱佳项目还将保持高热 7月预期供应稳中有降，新房成交绝对量或将延续低位波动，基于去年基数较低，同比降幅仍有进一步收窄的可 能，延续弱复苏走势。 热销项目|6月新规项目和高改盘集中入市支撑去化率攀升 7月新房成交绝对量或将延续低位波动，不过基于去年基数较低，同比降幅仍有进一步收窄的可能，延续弱复苏 走势。 专项债发行快报｜6月发行8 5 6亿房地产类债券，北京引领城市更新提速发展 本月房地产类专项债大增，环比上涨54%至856亿，保障安居类专项债发行规模连续两月大幅增长。 第24周土地成交规模环比回 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The real estate market continues to show signs of weak recovery, with sales data in May indicating a slight improvement compared to April [8] - The overall sales area of commercial housing in the first five months of 2025 decreased by 2.9% year-on-year, with sales amounting to 3.41 trillion yuan, down 3.8% year-on-year [5][14] - The new housing market is expected to maintain a weak recovery trend in June, driven by increased marketing efforts from real estate companies and a rise in supply [32] Summary by Sections Sales Data - In the first five months of 2025, the national commercial housing sales area was 353 million square meters, with a year-on-year decrease of 2.9% [5][14] - The sales area in May alone saw a year-on-year decline of 3.3%, while the sales amount dropped by 6.0% [5][14] - The average sales price in May decreased by 2.8% year-on-year but increased by 2.5% month-on-month, indicating a trend of price adjustments [5][14] Construction Data - The new housing starts in the first five months of 2025 totaled 232 million square meters, down 22.8% year-on-year [6][21] - The completion area for housing was 184 million square meters, reflecting a year-on-year decline of 17.3% [6][21] Investment Trends - Real estate development investment in the first five months of 2025 reached 3.62 trillion yuan, down 10.7% year-on-year [7][24] - The funding available to real estate developers decreased by 5.3% year-on-year, with various funding sources showing significant declines [28][29] Investment Recommendations - Recommended stocks include strong credit real estate companies that understand customer demand, such as Greentown China, China Overseas Development, and China Merchants Shekou [32] - Companies benefiting from both real estate recovery and consumption promotion policies include China Resources Land and Longfor Group [32]