Core Viewpoint - The article emphasizes the importance of building "good houses" in the Chinese real estate industry, marking a shift towards quality and user experience as central to development [1][2]. Group 1: Policy and Industry Shift - National policies stress the need for better housing, with the Ministry of Housing and Urban-Rural Development advocating for the construction of quality homes and communities [1]. - The transition from developers to "service providers for a better life" is seen as essential for high-quality industry development [1]. Group 2: Research Initiative - A large-scale survey initiated by Ke Rui and Zhejiang University aims to provide theoretical and data support for the construction, evaluation, and policy-making of "good houses" [2]. - The survey is designed to gather genuine feedback from participants, contributing to the vision of ideal living environments in China [3]. Group 3: Engagement and Outcomes - Participants in the survey will receive priority access to the research results, specifically the "China Good House Living Satisfaction and Future Trends White Paper" [4].

Core Viewpoint - The article emphasizes the importance of building "good houses" in the Chinese real estate industry, marking a shift towards quality and user experience as central to development [1]. Group 1: Policy and Industry Shift - National policies stress the need for better housing for the public, indicating a new development phase in the real estate sector focused on quality and user experience [1]. - The Ministry of Housing and Urban-Rural Development has outlined goals for constructing "good houses, good communities, and good urban areas," reflecting a structural reform in the supply side of the real estate industry [1]. Group 2: Research Initiative - A large-scale survey initiated by Ke Rui and Zhejiang University aims to provide theoretical and data support for the construction, evaluation, and policy-making of "good houses" [2]. - The survey is seen as a foundational step towards creating an ideal living environment based on genuine feedback from participants [3]. Group 3: Community Engagement - Participants in the survey will receive priority access to the research results, specifically the "China Good House Living Satisfaction and Future Trends White Paper" [4]. - The survey is designed to take approximately five minutes, encouraging community involvement in the research process [4]. Group 4: Research Team - The research team includes Ke Rui's Product Power Research Center and Professor Zou Yonghua's team from Zhejiang University, who are recognized scholars in housing policy [7]. Group 5: Research Focus Areas - Ke Rui's research center specializes in various aspects of the real estate industry, including industry policy, regional markets, urban cycles, land markets, demand research, corporate financing, and digital marketing [8].