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房地产行业点评报告:高基数下销售疲软,年末市场延续以价换量趋势
KAIYUAN SECURITIES· 2025-12-15 14:14
Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The real estate market is experiencing weak sales under high base conditions, with a trend of exchanging price for volume continuing towards the end of the year [1][5] - The overall performance of the sales market has been lackluster since the second half of the year, with a significant decline in sales data reflecting persistent market hesitation [8][33] Summary by Sections Sales Data - From January to November 2025, the national commercial housing sales area was 787 million square meters, down 7.8% year-on-year, with residential sales area down 8.1% [5][14] - In November 2025, the sales area and amount of commercial housing decreased by 17.3% and 25.1% year-on-year, respectively, with a notable trend of price reduction to stimulate sales [5][14] Construction Data - The new construction area from January to November 2025 was 535 million square meters, down 20.5% year-on-year, with residential new construction down 19.9% [6][19] - The completion area was 395 million square meters, down 18.0% year-on-year, indicating continued pressure on construction data [6][19] Investment Data - Real estate development investment from January to November 2025 was 7.86 trillion yuan, down 15.9% year-on-year, with residential development investment down 15.0% [7][23] - The funds available to real estate developers were 8.51 trillion yuan, down 11.9% year-on-year, with significant declines in various funding sources [7][25] Investment Recommendations - Recommended companies include those with strong credit and good urban fundamentals, such as Greentown China, China Merchants Shekou, and China Overseas Development [8][35] - Companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group, are also recommended [8][35]
房地产行业点评报告:高基数下销售数据承压,开竣工面积降幅扩大
KAIYUAN SECURITIES· 2025-11-16 13:14
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a significant decline in monthly sales data across various city tiers, indicating that all levels of cities have entered a downward trend [5][14] - The report anticipates continued pressure on new construction and completion data for the year, with a notable decrease in both metrics [6][19] - There is an ongoing decline in development investment, which is expected to impact the willingness to start new projects [7][23] - The pressure on real estate companies' cash flow is increasing, with a notable drop in funds available to developers [8][27] - The report suggests a cautious outlook for the market, with expectations of low sales continuing into the fourth quarter [8][34] Summary by Sections Monthly Sales Data - From January to October 2025, the national sales area of commercial housing was 720 million square meters, down 6.8% year-on-year, with residential sales area down 7.0% [5][14] - In October 2025, the sales area and amount of commercial housing decreased by 19.6% and 24.3% year-on-year, respectively [5][14] Construction Data - New construction area from January to October 2025 was 491 million square meters, down 19.8% year-on-year, with residential new construction down 19.3% [6][19] - Completion area during the same period was 349 million square meters, down 16.9% year-on-year [6][19] Development Investment - Real estate development investment from January to October 2025 was 7.36 trillion yuan, down 14.7% year-on-year, with residential investment down 13.8% [7][23] - The report indicates that the decline in investment is expected to continue due to weak sales recovery [7][23] Funding for Developers - Funds available to real estate developers totaled 7.89 trillion yuan from January to October 2025, down 9.7% year-on-year [8][27] - The report notes that all funding sources, including domestic loans and personal mortgage loans, have seen increased year-on-year declines [8][31] Investment Recommendations - The report recommends focusing on developers with strong fundamentals and those that can cater to improving customer needs, such as Greentown China and China Overseas Development [8][34] - It also suggests companies benefiting from both residential and commercial real estate recovery, like China Resources Land and Longfor Group [8][34]