手机产量下滑
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TrendForce:2026 全球手机产量恐衰退10%至11.35 亿台
Huan Qiu Wang· 2026-02-12 05:45
Core Insights - The smartphone industry is facing significant challenges due to a sharp increase in memory prices, which is expected to lead to a notable decline in global smartphone production by 2026 [1] Group 1: Production Forecast - Global smartphone production is projected to decrease by 10% in 2026, reaching approximately 1.135 billion units [1] - If memory prices continue to rise, the production decline could extend to 15% or more, with annual capacity potentially dropping to a minimum of 1.061 billion units [1] Group 2: Cost Impact - The surge in memory prices has directly increased the manufacturing costs of smartphones [1] - For instance, the estimated contract price for a mainstream configuration of 8GB RAM and 256GB storage has risen by nearly 200% compared to the same period in 2025 [1] - The share of memory costs in the overall smartphone production costs has escalated from the previous range of 10%-15% to now 30%-40% [1] Group 3: Manufacturer Strategies - The significant rise in costs has compelled smartphone manufacturers to adjust their production and operational strategies [1] - Manufacturers are responding by raising the prices of end products, restructuring product mix, or optimizing hardware configurations to cope with cost pressures [1]
TrendForce:2026 全球手机产量恐衰退 10% 至 11.35 亿台
Huan Qiu Wang· 2026-02-12 03:27
Core Insights - The global smartphone production is expected to decline significantly in 2026 due to soaring memory prices, with a projected drop of 10% to 1.135 billion units [1] - If memory prices continue to rise, the decline in production could exceed 15%, potentially bringing annual capacity down to a minimum of 1.061 billion units [1] Industry Impact - The surge in memory prices has directly increased the manufacturing costs of smartphones, with the estimated contract price for a mainstream configuration of 8GB RAM and 256GB storage rising nearly 200% compared to the same period in 2025 [1] - The share of memory costs in the overall smartphone production has escalated from the previous range of 10%-15% to 30%-40% [1] Manufacturer Strategies - The significant increase in costs has compelled smartphone manufacturers to adjust their production and operational strategies, including raising retail prices, restructuring product mix, or optimizing hardware configurations to cope with cost pressures [1]