本文来源：每日经济新闻 (ID:gh_2424e6d48203) 9月12日晚8点，iPhone 17系列于正式开启预售，用户抢购热度较高，还有众多用户前往苹果门店。据第一财经报道，记者打开苹果官网显示无法进入。 在官方AppleStore渠道，不管是App还是网页都出现了卡在"欢迎页面"的情况。"iPhone 17抢不到"冲上微博热搜。 苹果官网被挤崩 网友：根本抢不到 据潇湘晨报辣椒财经，无论是官方还是电商渠道，在8点正式抢购时，都不同程度出现了"加载缓慢"的情况。 其中，官方AppleStore网页停留在了"在我们带你进店开始预购前，请勿关闭此页面"的欢迎界面，直到4分钟过去，才成功进入购买页面。 京东平台官方渠道则显示出"访问人数较多，预计需等待15秒"的加载倒计时，需要等待才能进入，而天猫平台官方旗舰店也出现了"延迟开放"的情况。 此次，消费者们在"抢首发"上体现出了不一般的热情，三款机型首批产品在不同平台均出现了"秒罄"的场景。 其中，京东平台在开售一分钟后，所有机型即显示"无货"，截至发稿，暂未进行补货。而天猫平台iPhone 17与iPhone 17 Pro Max的链接也在开始抢购两 分钟后 ...

Core Viewpoint - The iPhone 17 series has officially started pre-sale, but the Apple website faced significant traffic issues, leading to difficulties in accessing the purchasing page [1][2]. Group 1: Product Launch and Features - The iPhone 17 series includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with prices starting at 5999 yuan and going up to 17999 yuan [5]. - The standard version of the iPhone 17 has seen higher pre-order volumes compared to the Pro series, attributed to enhancements such as a 120Hz ProMotion display, an increase in screen size from 6.1 inches to 6.3 inches, and an upgrade in front camera resolution from 12MP to 18MP [6]. - The iPhone 17 standard version offers more features at a lower price point, with a starting storage of 256GB, which is 1000 yuan cheaper than the previous generation [6]. Group 2: Market Reaction and Stock Performance - Following the iPhone launch, Apple's stock rose nearly 1.8% to close at $234.07, with a total market capitalization of $3.47 trillion [7]. - Analyst Ben Reitzes from Melius Research stated that Apple has "emerged from difficulties" and is poised for higher revenue, raising the stock's target price from $260 to $290, the highest among analysts surveyed by FactSet [7]. - Historically, Apple's stock tends to remain stable on the launch day but averages a 2.07% decline from launch to official sale; however, a strong upgrade cycle is anticipated, particularly driven by the iPhone Air's appeal in the Chinese market [7].

Core Viewpoint - The launch of the iPhone 17 series has generated significant consumer interest, leading to high demand and difficulties in purchasing through official channels [2][4][9]. Group 1: Launch and Demand - The iPhone 17 series officially started pre-sale on September 12, with reports of high user engagement and difficulties accessing the Apple website [2][4]. - Various platforms, including the official Apple Store, JD.com, and Tmall, experienced slow loading times and stock shortages, with all models sold out within minutes on JD.com [4][9]. - The iPhone 17 standard version has seen higher pre-order volumes compared to the Pro series, attributed to its enhanced features and competitive pricing [11]. Group 2: Product Features and Pricing - The iPhone 17 series includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with prices starting at 5999 RMB and going up to 17999 RMB [10]. - The new iPhone Air is noted for being the thinnest iPhone to date and is expected to attract significant consumer interest, particularly in the Chinese market [11][24]. - The standard version of the iPhone 17 offers improved specifications, such as a larger screen and enhanced camera capabilities, while maintaining a competitive price point [11]. Group 3: Market Impact and Analyst Insights - Following the iPhone launch, Apple's stock rose nearly 1.8%, reflecting positive market sentiment and expectations for increased revenue [21][23]. - Analysts believe that the iPhone Air could stimulate a substantial upgrade cycle, particularly during the holiday shopping season, potentially boosting Apple's sales [24]. - The pricing strategy for the iPhone Air is positioned to be competitive against similar products, which may enhance its market appeal [24].

Core Insights - The iPhone 17 series has seen a high level of consumer interest, with pre-orders starting on September 12, leading to website crashes and difficulties in accessing the Apple Store [1][3][6] - The launch included significant updates across the product line, introducing four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with prices ranging from 5,999 yuan to 17,999 yuan [8][9] - Analysts believe that Apple has emerged from previous challenges, with expectations of increased revenue and a strong upgrade cycle driven by the new iPhone Air model, particularly in the Chinese market [14][16] Consumer Demand - Consumers displayed exceptional enthusiasm for the iPhone 17 launch, with all models selling out quickly on various platforms, including JD and Tmall, within minutes of availability [6][11] - The iPhone 17 standard version has reportedly surpassed the Pro models in pre-order volume, attributed to its enhanced features and competitive pricing [8] Market Performance - Following the iPhone launch, Apple's stock rose nearly 1.8%, reaching $234.15, with a total market capitalization of $3.47 trillion [14] - Analysts have raised their price targets for Apple stock, with one analyst increasing it from $260 to $290, citing a potential strong upgrade cycle [16] Product Features and Pricing - The iPhone Air is positioned as a new category, being the thinnest iPhone to date, and is expected to attract significant consumer interest due to its design and features [8][9] - The pricing strategy for the iPhone Air is competitive, being lower than similar models from competitors, which may enhance its market appeal [16] Future Outlook - Analysts predict that the new iPhone models, especially the iPhone Air, will stimulate a substantial upgrade cycle, particularly during the upcoming holiday shopping season [16] - The introduction of new features and models is seen as a positive move for Apple, potentially revitalizing the iPhone market amid increasing competition [17]