Core Insights - The mobile banking sector is transitioning from an "incremental era" to a "stock competition phase," with user growth stagnating between 650 million and 700 million for three consecutive years, and daily effective usage time dropping from 4.93 minutes to 2.70 minutes [1][7]. Group 1: Industry Trends - Major banks, including China Bank and Industrial Bank, have initiated upgrades or integrations of their mobile banking apps to enhance functionality and user experience, aiming to address the challenges of user engagement and traffic saturation [1][3]. - The mobile banking app market is experiencing a shift from rapid user growth to a focus on optimizing existing user engagement, with a reported decline in daily usage frequency from 4.54 times to 2.86 times [7][8]. Group 2: Functional Upgrades and Integrations - Banks are innovating by launching differentiated features to meet diverse user needs, such as Qinghai Bank's introduction of a "super app matrix" that includes multiple versions tailored for different demographics and business needs [3][4]. - Leading banks are focusing on smart iterations and ecosystem integration, with China Bank upgrading its app to support over 600 functions across multiple platforms, while Industrial Bank has implemented a microservices architecture to enhance user experience [4][6]. Group 3: Challenges and Strategic Responses - The core issue facing mobile banking is insufficient user value extraction, as traditional service models lose appeal, leading to decreased usage frequency and engagement [5][8]. - Analysts suggest that banks must develop differentiated strategies based on their resources and capabilities, with larger banks focusing on comprehensive ecosystem services and smaller banks leveraging local characteristics to enhance service offerings [8][9].