Core Insights - The article discusses the rising costs of shared charging services and the underutilization of free charging services offered by mobile phone brand stores, highlighting a gap in consumer awareness and service promotion [1][34][48] Group 1: Shared Charging Services - The price of shared charging services has increased to 6 yuan per hour, with some locations charging over 10 yuan per hour, representing a 140% increase since 2020 [1][38] - The charging power of shared chargers typically ranges from 5-10W, requiring 3-4 hours to fully charge a phone, leading to costs exceeding 20 yuan for a full charge [38] - In contrast, brand stores can charge a phone from 0 to over 80% in under 30 minutes, providing a more efficient and free alternative [38] Group 2: Brand Store Charging Services - Major brands like OPPO and vivo have established better emergency charging services compared to others, with dedicated charging areas and additional services like phone maintenance [33][39] - OPPO offers a unique service where users can borrow a fast-charging power bank for free, usable at any OPPO store, enhancing customer convenience [14][39] - Many users are unaware of the free charging services available at brand stores, primarily due to a lack of promotion and visibility of these services [34][36] Group 3: Consumer Behavior and Brand Strategy - Consumers often prefer shared charging services due to perceived convenience, despite higher costs, stemming from a reluctance to ask for help in stores [34][37] - The inconsistency in service quality across different brand stores leads to a lack of trust among consumers regarding the availability of charging services [36][37] - Brands are encouraged to promote their free charging services more effectively to enhance customer loyalty and address the growing competition in the market [48]