Core Viewpoint - The article emphasizes the importance of financial consumer rights protection and the initiatives taken by Ping An Life Insurance Shenzhen Branch during the Shenzhen Financial Education Promotion Week to enhance financial literacy and safeguard consumer interests [2][4][8]. Group 1: Financial Consumer Rights Protection Initiatives - Ping An Life Insurance Shenzhen Branch has established a comprehensive consumer rights protection mechanism, including the formation of a Consumer Rights Protection Committee to coordinate and clarify responsibilities across departments [4]. - The company has implemented a three-pronged approach to financial consumer protection, focusing on system construction, structural optimization, and key content promotion [4][5]. - The company has launched various educational activities, including online and offline campaigns, to raise awareness about financial risks and consumer rights [5][6]. Group 2: Enhancing Financial Literacy - The company has developed a "three-in-one" educational framework that includes education, training, and warning systems to improve consumer risk awareness and the capabilities of frontline staff [5][6]. - During the Financial Education Promotion Week, the company organized innovative financial education activities, such as immersive experiences in metro stations and video lectures by management on compliance knowledge [6][9]. - The company has created a comprehensive promotional system to ensure continuous and widespread financial education [5][6]. Group 3: Combating Financial Malpractices - The company has initiated actions against illegal insurance practices, including a reward mechanism for reporting illegal activities related to insurance claims [6][7]. - The use of technology, such as big data and AI, has been emphasized to enhance the identification and management of financial malpractices [7]. Group 4: Innovations in Pension Finance - Ping An Life Insurance Shenzhen Branch is actively exploring innovations in pension finance, integrating insurance products with elderly care services to provide comprehensive solutions [8][9]. - The company has achieved a high level of online service automation and aims to enhance the quality of services for elderly clients through various initiatives [9]. Group 5: Corporate Social Responsibility - The company is committed to corporate social responsibility, engaging in various community support activities, including blood donation drives and educational initiatives [10][11]. - The company has been involved in environmental protection and rural revitalization projects, demonstrating its commitment to social welfare [11].