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vivo推出全新X Fold 5,力图吸引iOS用户转投阵营
Canalys· 2025-07-16 06:25
Core Viewpoint - Vivo's launch of the X Fold 5 represents a significant breakthrough in cross-ecosystem innovation, allowing seamless connectivity with Apple devices, which challenges the traditional barriers between Android and Apple ecosystems [1][2][3] Group 1: Breaking Ecosystem Barriers - The smartphone ecosystem is divided into closed ecosystems (e.g., Apple's iOS and Huawei's HarmonyOS) and open ecosystems (e.g., Android-based systems) [2] - Android manufacturers are striving to attract high-value users from Apple's ecosystem by enhancing compatibility and creating pathways into Apple's "walled garden" [2][3] - Vivo's X Fold 5 is the first Android phone to achieve compatibility with Apple Watch and AirPods, lowering the barrier for Apple users to consider switching to Vivo [5][6] Group 2: Long-term Strategy for Attracting Apple Users - Vivo's strategy aims to convert initial curiosity from Apple users into full brand loyalty, despite the challenge posed by Apple's entrenched ecosystem [5][6] - Continuous R&D investment is necessary for Vivo to maintain compatibility with Apple's ecosystem and ensure a seamless cross-ecosystem experience [6] - The competitive landscape is evolving, with Android manufacturers like OPPO, Honor, and Xiaomi also pursuing similar strategies to penetrate Apple's ecosystem [3][6] Group 3: Emerging Trends and Challenges for Apple - The trend of breaking ecosystem barriers is weakening Apple's influence and user lock-in effects, as Android brands successfully attract Apple users [7][8] - Apple's own products are becoming more compatible with Android, which poses a challenge to its historically closed ecosystem strategy [7] - The development of AI and foldable screen technology by Android manufacturers is an area where Apple has yet to demonstrate significant innovation, potentially eroding its core ecosystem advantages [7][8]