Core Insights - Mars launched the "Hunger Resistance New Energy" concept for its Snickers brand in China, aiming to innovate user positioning and diversify consumption scenarios to enhance sales performance in the market [1][2] - The new product, "Kettlebell Pack," is designed for fitness enthusiasts, providing energy replenishment before and after workouts, aligning with consumer needs for convenience and efficiency [1] - Snickers contains 8.6 grams of high-quality protein per 100 grams, catering to the demand for energy and nutritional supplements among Chinese consumers [1] Market Strategy - Mars is committed to deepening its presence in the Chinese market by introducing innovative products and expanding through various online and offline channels [2] - The brand emphasizes the importance of multi-scenario penetration, targeting common energy storage locations such as desks, backpacks, and refrigerators to meet the needs of young consumers [1]