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孩子王瞄准头顶生意,打算赚一家人的钱
Xin Lang Cai Jing· 2025-06-09 13:25
Core Viewpoint - The acquisition of the hair care brand Si Yu by Kid King, in collaboration with Juzi Biotechnology and other partners, marks a strategic move to diversify its business and tap into the hair care market, aiming to create new growth opportunities [2][5]. Group 1: Acquisition Details - Kid King plans to acquire a 65% stake in Jiangsu Xing Si Yu from its related party, Five Star Holdings, and subsequently acquire 100% of Si Yu Industrial for a total consideration of 1.65 billion yuan [5]. - Si Yu Industrial, established in July 2014, operates over 2,000 stores and has more than 2 million members, positioning itself as a "scalp health expert" [6]. - The acquisition is structured in two phases, with the first phase involving the transfer of shares from Five Star Holdings, which is controlled by Kid King's actual controller, Wang Jianguo [5]. Group 2: Financial Performance - Si Yu Industrial is projected to achieve a revenue of 723 million yuan in 2024, with a net profit of 183 million yuan, indicating a strong profitability relative to its revenue scale [8]. - Kid King reported a revenue of 9.337 billion yuan in 2024, a year-on-year increase of 6.68%, with a net profit of 181 million yuan, reflecting a significant recovery from previous years [8][10]. Group 3: Market Context and Strategy - The acquisition allows Kid King to expand its customer base beyond just children and pregnant women to include a broader demographic, potentially increasing its market reach [3]. - Kid King has been exploring various avenues for growth, including early childhood education and photography services, but these efforts have yet to achieve significant scale [12]. - The strategic move to enter the hair care sector is part of Kid King's broader strategy to diversify its offerings and adapt to changing market conditions, particularly in light of declining birth rates [12].