Investment Rating - The report assigns a "Buy-A" rating to the company, indicating a positive outlook for its stock performance in the coming months [7]. Core Insights - The company reported a significant increase in revenue for the first half of 2025, achieving 7.903 billion yuan, a year-on-year growth of 78.96%. However, the net profit attributable to shareholders decreased by 39.55% to 678 million yuan [3][4]. - The domestic market is benefiting from national subsidy policies, which have driven sales growth. The company has expanded its retail presence, with over 300 stores nationwide, enhancing customer engagement and product experience [4][5]. - The company is focusing on optimizing cost management, which is expected to improve profitability. The gross margin for the first half of 2025 was 44.56%, while the net margin improved to 8.57% [5]. Financial Performance Summary - The company forecasts revenue growth for 2025-2027, with expected revenues of 18.963 billion yuan, 23.237 billion yuan, and 29.648 billion yuan, representing year-on-year growth rates of 58.8%, 22.5%, and 27.6% respectively [7][10]. - The projected net profit for the same period is expected to be 1.957 billion yuan, 2.337 billion yuan, and 3.266 billion yuan, with growth rates of -1%, 19.4%, and 39.7% respectively [7][10]. - The earnings per share (EPS) are projected to be 7.55 yuan, 9.02 yuan, and 12.60 yuan for 2025, 2026, and 2027, respectively [7][10]. Market Position and Strategy - The company has established a strong global presence, with products available in over 170 countries and regions. It has set up local subsidiaries in key overseas markets to enhance service efficiency [4]. - The company is leveraging online platforms in North America, such as Amazon and Home Depot, to boost brand visibility and sales [4].