行 业 及 产 业 家用电器 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 (8621)23297818× liujl@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 2025 年 07 月 13 日 特朗普宣布加征 50%铜关税，科沃 斯发布业绩预增公告 看好 ——《2025/7/7-2025/7/11》家电周报 本期投资提示： A、清洁电器数据：扫地机、洗地机线上销售量额同比上升，均价表现分化。扫地机： 根据久谦天猫月度数据，2025 年 6 月扫地机实现线上销量 35.23 万台，同比上升 34.11%；实现销额 5.76 亿元，同比上升 44.07%；价格方面，整体线上市场均价同比 上升 7.43%至 1634.50 元/台。洗地机：根据久谦天猫月度数据，2025 年 6 月洗地机 实现线上销量 25.74 万台，同比上升 32.43%；实现销额 4.1 ...

以旧换新同样成为家装厨卫消费市场热门关键词。从浴室柜、花洒、智能马桶，到家具照明、智能家居，长沙 众多企业纷纷推出换新活动，抢占这场家装"换新潮"先机。 "手机'以旧换新'政策真的太给力了。"在五一广场的一家手机专卖店，市民李先生刚购买了一部国产手机，他高 兴地说，旧手机抵扣加上政府补贴，总共优惠了600多元。 据统计，今年以来，手机等3C产品长沙以旧换新共计核销167.35万笔，政府补贴金额5.58亿元，交易金额达 44.14亿元。 在数码产品热销的同时，家电品类也迎来了新一轮消费高峰。走进市区各大家电卖场，冰箱、空调、洗衣机等 产品上都清晰地贴着补贴标签，消费者可根据产品的能效等级享受相应补贴。在通程电器东塘店，家电导购员 一边热情地向消费者介绍产品功能，一边细致地展示"绿色补贴"的计算方式。"一级能效空调最高可享受2000元 补贴，既省电又省钱，性价比非常高。"一位导购员介绍。 "国补政策加力扩围后，通程电器上半年整体销售同比增长近40%。"通程电器副总经理欧海军介绍，一级能效 产品换新消费者占比近90%，大屏彩电、零嵌入冰箱、洗烘一体机、干衣机、一级能效空调等绿色智能改善型 品质家电销量呈爆发式增长； ...

2025年的夏天，成都荷花池市场人头攒动。来自泰国的游客阿琳提着装满蜀绣和川剧脸谱的购物袋，用不太流利的中文向店主比划："便宜！退税！还要 买！"不远处，哈萨克斯坦游客艾米娜正试穿一件红色汉服，兴奋地对着手机直播："看！我在中国买到了真正的'东方美学'！" 这样的场景，正在中国各大城市轮番上演。从北京的王府井到上海的南京路，从广州的十三行到成都的荷花池，外国游客的购物车里塞满了"中国造"——从 传统手工艺品到智能家电，从国潮服饰到地方特产。据国家移民管理局数据，2025年上半年，入境外国游客达2694万人次，同比增长96%；其中，仅成都航 空口岸入境外国人就达79万余人次，较去年同期增长58.5%。而"扫货中国"的背后，是一场由政策红利、文化自信与消费升级共同驱动的全球购物革命。 1. 免签"朋友圈"持续扩容，入境门槛大幅降低 自2024年起，中国对38个国家实行单方面免签政策，对54个国家实施240小时过境免签，并将停留时间延长至10天。2025年6月，沙特、阿曼、科威特、巴林 四国被纳入免签名单，至此，中国单方面免签"朋友圈"已扩展至47国。国家移民管理局数据显示，2025年端午节假期，适用免签政策入境的 ...

Core Insights - The company expects to achieve a net profit attributable to shareholders of 960 million to 990 million yuan for the first half of 2025, representing a year-on-year growth of 57.64% to 62.57% [1] - The net profit excluding non-recurring gains and losses is projected to be between 840 million and 870 million yuan, reflecting a year-on-year increase of 50.71% to 56.09% [1] - The company anticipates a revenue growth of approximately 25% due to continuous growth in domestic and international business driven by innovative product combinations and a balanced online and offline strategy [1] Industry Analysis - The cleaning appliance market is benefiting from consumer upgrades and policy support, with increasing demand for smart cleaning devices [1] - Technological advancements are driving products towards multifunctionality and intelligence, with AI and interactive technologies expanding market opportunities [1] - The company's growth is a reflection of both industry benefits and its competitive strengths, including dual-brand synergy and comprehensive price coverage [1] Product Performance - The company's X and T series of cleaning robots have gained wider market recognition through innovative technology and differentiated user experiences, continuing their strong sales momentum since Q4 of the previous year [2] - The company’s brand achieved a GMV of 3.25 billion yuan during the 618 shopping festival, maintaining its leading position in the cleaning appliance industry [2] - In the high-end market segment above 5000 yuan, the company's vacuum robots accounted for over 44% of both sales volume and revenue, indicating strong consumer acceptance of its technology [2]

中新网成都7月11日电 题：探访成都世运会场馆：机器狗巡检 科技感"爆棚" 记者 王鹏 在成都高新体育中心，一只黑色机器狗缓缓行走，在场馆外巡检，发现异样时马上发出警示。这不是科 幻片中的场景，而是正在筹备中的2025年成都世界运动会(以下简称"世运会")的真实一幕。 图为7月10 日，机器狗在成都高新体育中心巡检。记者 王鹏 摄 近日，记者探访位于成都高新区的成都世运会比赛场馆了解到，作为全球瞩目的体育盛会，成都世运会 不仅聚焦体育的精彩比拼，也通过大量"黑科技"赋能赛事组织、场馆运维和城市服务，展示出一座科技 之城的硬核实力。 安防"机器人战队"：全天候值守安全高效 在成都高新体育中心场馆外，成都高新成安科技有限公司技术人员肖斯予正在对机器狗进行调试。他告 诉记者，眼前的安防型机器狗集成了激光雷达、视频识别单元，可搭建温度场并实现电气火灾预警，具 备全天候巡检能力，主要用于赛事场馆的临时搭建区域、外围安保及消防隐患监测等场景，确保比赛在 安全可控环境中顺利举行。 "这款机器狗能识别高温、电气异常等风险信号，一旦发现异常将及时上报。"肖斯予表示，与传统人工 巡检相比，机器人在效率和准确性上具有显著优势，且能 ...

Core Insights - The widespread adoption of household embodied intelligent service robots is expected to occur after 2030, with home appliance companies needing to address weaknesses in AI algorithms and motion control to capitalize on this opportunity [1][9][10] Group 1: Industry Trends - Leading home appliance companies, including Midea, Haier, and Hisense, are accelerating their investments in humanoid robots, viewing this as a new growth avenue [1][3][5] - Midea plans to invest at least 50 billion yuan in R&D over the next three years, focusing on AI models, robotics, and health care [3] - Haier is exploring partnerships in the robotics sector and has already made strides in cleaning robots, with future plans for humanoid robots [4][5] Group 2: Competitive Landscape - Hisense has expanded its business scope to include the development of intelligent and service robots, and is involved in national robotics standardization efforts [5] - Other companies like Ecovacs and Roborock are also entering the humanoid robot space, leveraging their existing expertise in cleaning robots [5][9] - The competition is characterized by a mix of traditional home appliance manufacturers and specialized cleaning robot companies, each with distinct advantages and challenges [9] Group 3: Strategic Considerations - Home appliance companies possess advantages such as extensive household data, brand recognition, and supply chain management, which can facilitate the development and commercialization of humanoid robots [8][9] - The transition to humanoid robots is seen as a natural extension for cleaning robot companies, which already have experience in navigation and environmental sensing technologies [9] - The industry is expected to evolve with different paths for home appliance giants focusing on comprehensive service solutions, while cleaning robot firms may prioritize specific functional modules [9]

全志科技(300458.SZ)发布2025年上半年业绩预告，预计归属于上市公司股东的 净利润为15,600万元– 17,100万元，比上年同期增长31.02% - 43.62%。报告期内，市场需求回暖，扫地机器人、 智能汽车电 子、智能视觉等主要细分领域 营业收入同比实现较快增长，营业收入增长带动了净利润的增长。预计 公司非经常性损益对净利润的影响金额为2,500万元至2,800万元。 ...

Group 1 - The company announced a 2025 employee stock ownership plan covering up to 358 individuals, including directors, supervisors, executives, and core employees, with a total of no more than 10.392177 million shares, representing 1.23% of the current total share capital [1][2] - The employee purchase price is set at 15.78 RMB per share, with total self-funded amounts not exceeding 163.9886 million RMB [1][2] - The plan aims to attract and retain talent, enhance operational efficiency, and drive performance growth through a tiered unlocking mechanism and dual assessment criteria [2] Group 2 - The company has achieved a domestic market share of 40%-50% in the new energy sector, with significant order increases for its coaxial reducers due to their core technological advantages [3] - By the end of 2024, the company has established a production capacity of 6.5 million sets of new energy vehicle drive gears [3] - The company is accelerating the construction of its Hungary base to meet European market demands and enhance its influence through localized production [3] Group 3 - The company is recognized as a leader in precision drive systems and is expanding globally while developing intelligent drive mechanisms and robotic joint businesses [4] - Revenue projections for 2025-2027 are 10.47 billion, 12.47 billion, and 14.96 billion RMB, with net profits of 1.3 billion, 1.52 billion, and 1.89 billion RMB respectively [4] - The expected earnings per share (EPS) for the same period are 1.54, 1.79, and 2.23 RMB, with corresponding price-to-earnings (PE) ratios of 20, 17, and 14 times [4]

韧性与弹性——家电行业 2025 年度中期投资策略 20250710 摘要 2025 年家电板块受美国关税政策和国内国补政策双重影响，5 月关税政 策缓和带来正收益，6 月部分地区国补暂停导致回调。国补政策显著拉 动内销，尤其高价小家电增长突出，外销方面，新兴市场延续较高增长 态势。 家电板块各细分领域估值普遍偏低，如白电、金山、黑电、照明设备和 零部件等均处于较低分位。截至目前，公募基金家电持仓比例为 6.28%，环比回升 0.14 个百分点，位列长江一级行业第六名，持仓比 例接近历史高位，主要集中于美的、格力、海尔等头部企业。 内需方面，国补政策有效刺激了白电、黑电及小家电的需求，高价小家 电增长尤为显著。例如，4 月份摄影设备同比增长 38.8%，位列大消费 品类第一。咖啡机、扫地机等渗透率较低的小家电增长更为突出。 两轮车市场受国补政策积极影响，截至 5 月 20 日累计换购新车 600 多 万台，新车销售额达 178 亿元，对行业产生显著拉动效应。空调市场均 价环比降幅明显，但同比降幅可控，表明需求保持理性。 Q&A 2025 年上半年家电板块的整体表现如何？ 2025 年上半年，家电板块整体表现较 ...

Core Insights - The article emphasizes the importance of boosting consumption to expand domestic demand and strengthen the domestic circulation, with Shaanxi province actively implementing consumption-boosting initiatives in response to national strategies [1] Group 1: Consumption Growth Data - From January to May, Shaanxi's retail sales of consumer goods increased by 6.2% year-on-year, building on last year's rapid growth, with commodity retail sales up by 6.3% and catering revenue up by 5.9% [1] - Eight cities, including Tongchuan, Baoji, and Xianyang, achieved double-digit growth in retail sales of consumer goods [1] - Specific categories such as grain and oil, tobacco and alcohol, and cultural office supplies saw year-on-year growth of 15.9%, 7.2%, and 6.3% respectively [1] Group 2: Impact of Trade-in Policies - The trade-in policy has been a significant driver of consumption upgrades, continuously releasing policy dividends and injecting momentum into economic growth [1] - In the first half of the year, the sales revenue of Shaanxi Suning increased by 40% year-on-year, with store foot traffic up by 45%, attributed to various subsidies [2] - The sales of new energy vehicles in Shaanxi saw a year-on-year increase of 18.5% in the first five months, fueled by ongoing automotive consumption subsidies [2] Group 3: Financial Support and Policy Implementation - Shaanxi secured 7.4 billion yuan in national subsidy funds to support the trade-in policy, implementing a combination of strategies including policy stacking, category expansion, service optimization, market regulation, and promotional guidance [3] - As of June 18, Shaanxi's trade-in program facilitated the exchange of 737.77 million items, with 5.845 billion yuan in funds applied for, driving a total consumption of 48.675 billion yuan, resulting in a leverage ratio of 8.33 [4] Group 4: Innovative Consumer Experiences - Shaanxi's commercial institutions are innovating shopping experiences, enhancing service offerings, and creating diverse and personalized experiences for consumers [4] - The Seg International Shopping Center in Xi'an introduced an immersive shopping experience with activities like bird performances and interactive elements, aiming to attract consumers through engaging experiences [4] - New types of shopping districts are emerging, integrating tourism and commerce to provide enhanced consumer experiences, supported by various promotional measures [5] Group 5: Future Consumption Strategies - Shaanxi plans to continue optimizing consumption policies and innovating consumption models in the second half of the year to further tap into consumption potential [5] - Collaborative efforts with local governments, cultural tourism enterprises, and financial institutions are being made to promote high-quality service consumption and organize large-scale cultural events [5]