Core Viewpoint - The current market is in a "little ice age," resulting from structural changes in the economy, leading to new consumer behavior trends [1] Group 1: Consumer Trends - Consumers are increasingly unwilling to experiment with gimmicks, favoring cost-effectiveness and quality-price ratio in their purchases [1] - "Small happiness" consumption and self-improvement consumption are expected to become mainstream trends in the market [1] Group 2: Technological Impact - A technological revolution is anticipated to drive innovation across various consumer categories [1]