Core Insights - The article highlights the emergence of oversized tags in the fashion industry, particularly during the "Double Eleven" shopping festival, as a response to the issue of malicious returns [1][3] - A company in Chengdu, Sichuan, has capitalized on this trend by producing these oversized tags, which are designed to deter return fraud and have seen a significant increase in demand [3][5] Market Opportunity - The company began mass production of oversized tags in August, with sales reaching approximately 800,000 to 900,000 sets during the "Double Eleven" period [3] - The growth in the tag manufacturing sector is closely tied to the evolving fashion industry, indicating a dynamic market environment [3][5] Customer Insights - The primary customers for these oversized tags are e-commerce and live-streaming merchants, particularly those selling clothing priced between 200 to 300 yuan [5] - The use of oversized tags has reportedly reduced the rate of malicious returns by about 80%, making the slight increase in production cost (0.1 to 0.2 yuan per tag) justifiable compared to potential losses from returns [5][9] Business Strategy - The company employs social media marketing, particularly video content showcasing the tags' usage, to effectively reach its target audience [9] - Customization and uniqueness of the oversized tags are emphasized, with the company offering deep customization services and unique serial codes for each tag [9][10] Product Innovation - Continuous product development is a priority, with the company designing new products each month to keep pace with rapidly changing market trends and consumer preferences [10] - The demand for personalized and unique tags has led to the exploration of various materials and designs, including those made from wood and stone [10]

今天是一期老友返场，邀请到了Relo品牌的创始人尤绍锋，距离上次见绍锋已经有1年的时间了，这段 时间他创立了新的运动品牌，在小红书做到单品类Top。一条运动无痕内裤，单月能卖出去十几万条， 他是如何做到的？早期只有一个人+AI的他，又是如何抓住用户需求，把品牌推起来的？ ...