Core Viewpoint - The resignation of Zong Fuli as the chairman and general manager of Wahaha Group marks a significant shift in the company's leadership, with the younger generation taking over amidst a backdrop of internal family conflicts and brand challenges [1][2][6]. Group 1: Leadership Changes - Zong Fuli has stepped down to focus on her own brand "Wah Xiaozong," while Xu Simin, born in 1994, has been appointed as the new general manager, leaving the chairman position vacant [1]. - The control of Wahaha has effectively returned to its largest shareholder, the Hangzhou State-owned Chengdu Cultural Tourism Group [1]. Group 2: Brand and Market Position - The brand "Wah Xiaozong" is seen as a forced choice for Zong Fuli, indicating a complete separation from Wahaha [2][3]. - The brand value of Wahaha, previously estimated at 90 billion, is now in jeopardy due to negative public perception and the collapse of the personal brands associated with the Zong family [12][13]. Group 3: Asset and Investment Considerations - Wahaha Group's actual assets are limited, with the Zong family retaining control over the production and sales, making it unattractive for potential investors [8][9]. - The complexity of separating the brand from the Zong family's operational control poses significant challenges for any prospective buyer, especially given the brand's tarnished reputation [10][19]. Group 4: Governance and Future Prospects - The governance structure requires unanimous consent from all shareholders for brand licensing, complicating any potential transition to new ownership [15]. - The current situation presents a challenging environment for any investor, with the risk of further brand devaluation and operational difficulties looming [17][20].