Core Viewpoint - The company formerly known as Beixin Ruifeng Fund Management Co., Ltd. has officially changed its name to Huayin Fund Management Co., Ltd. as part of a brand upgrade initiative, focusing on four core development directions: quality, market orientation, digitalization, and compliance [1][2]. Company Name Change - The name change was completed on November 17, 2025, and the company will subsequently update the names of its fund products accordingly [2]. Management Changes - The company announced the departure of Deputy General Manager Wang Naili and Chief Information Officer Wei Hongsheng due to work reasons, with Wang Bo appointed as the new Chief Information Officer and Zhao Weijing as the new Inspector General [2]. - Both new executives have relevant experience in the banking sector, which may influence the company's strategic direction [2]. Market Speculation - The management changes and rebranding have sparked speculation regarding potential changes in the company's ownership structure, particularly rumors about Huaxia Bank's interest in acquiring the company [2]. - Huaxia Bank's executive Xuan Xuezh柱 has been appointed as the company's General Manager, indicating a closer relationship between the two entities [2]. Shareholding Structure - The company's two major shareholders are Beijing International Trust Co., Ltd. and Laizhou Ruihai Investment Co., Ltd., holding 60% and 40% respectively, with no changes in the shareholding structure reported [3]. Fund Size Growth - Huayin Fund has experienced significant growth in its asset size, reaching a historical high of 20.79 billion yuan by the end of Q3 this year, a substantial increase from 2.706 billion yuan at the end of Q2, marking a quarter-on-quarter increase of 6.68 times [3]. - The company's industry ranking improved from 163rd to 118th as a result of this growth [3]. Strategic Focus - The new management aims to promote a transition from a "personalized" to a "platform-based" investment research structure, enhancing collaboration with traditional banking channels while also strengthening its presence on internet platforms [5].