Core Viewpoint - The core issue in the public fund industry is the disparity between fund profitability and investor returns, necessitating a focus on enhancing investor experience and service [1] Group 1: Industry Trends - The China Securities Regulatory Commission (CSRC) has emphasized the need for the public fund industry to shift from a focus on scale to prioritizing investor returns, moving from "selling products" to "providing services" [1][2] - The innovation in investor service and companionship models is essential for the high-quality development of the industry, highlighting the transition from one-way communication to two-way interaction [1][2] Group 2: Traditional vs. Innovative Models - Traditional investor service models include information disclosure, customer service hotlines, and offline activities, which are often standardized and lack personalization and interactivity [2] - Innovative companionship models focus on interaction, personalization, and emotional connection, utilizing platforms like Douyin and video channels to provide market insights in a more engaging manner [3][4] Group 3: Key Innovations - Content innovation includes transitioning from text and images to video and live streaming, allowing for a more intuitive market interpretation [3] - Data-driven innovations involve generating personalized asset analysis reports based on individual investor data, moving from generic content to tailored insights [3][5] - Emotional support during market volatility is a critical aspect of the new companionship model, aiming to alleviate investor anxiety and enhance emotional connections [3][4] Group 4: Future Directions - Future innovations in investor companionship will focus on value resonance, building trust, and aligning with investors' values, moving beyond mere information sharing [4][6] - Deep personalization through AI will enable the creation of unique companionship content for each investor [5] - Comprehensive support throughout the investment lifecycle, particularly during the holding period, is essential for enhancing investor experience and outcomes [6][7] Group 5: Company Initiatives - The company is committed to developing a robust investor education and companionship system, utilizing new media platforms for effective communication and interaction [7] - The introduction of digital personas aims to facilitate better information dissemination and engagement with investors [7] - The essence of the companionship model is trust-building, shifting from a supply-driven approach to a demand-driven one, ultimately enhancing investor satisfaction and wealth growth [7]