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投资者服务短视频化
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“手把手教你看行情”短视频将持续投放 为投资者搭建便捷信息获取渠道
Zheng Quan Ri Bao Wang· 2025-08-27 09:45
Group 1 - The core initiative is the "Hand-in-Hand Teaching You to Read Market Trends" series of short videos launched by the Shanghai Stock Exchange and its information subsidiary to enhance investor education and protection [1][2] - The short videos aim to simplify complex financial knowledge into easily understandable content, covering a wide range of investment topics including stocks, funds, bonds, and derivatives [2][3] - The series includes practical and targeted content, focusing on understanding market trends, data interpretation, and warning against illegal stock recommendations and market risks [2] Group 2 - The initiative reflects a shift towards using short videos as a key medium for investor services, driven by the rise of 5G technology and generative AI, marking a new phase of intelligent, automated, and scalable investor services [3] - The series has received significant attention on various platforms such as Douyin, Kuaishou, Bilibili, and Xiaohongshu, showcasing innovative formats that engage viewers [2] - Future plans include ongoing releases of the short videos and live events to provide deeper and more convenient information access for retail investors [3]