"让我们每一位普通投资者都能看懂行情、了解市场，这些信息真的是太有用了！"一位资深投资者在观 看最新推出的投服短视频后如是感慨。 今年5月份，上证所信息网络有限公司(以下简称"上证信息")积极响应第七届"515全国投资者保护宣传 日"活动，联合大智慧、同花顺（300033）、万得、平安证券等十家行情数据信息展示机构，启动了"手 把手教你看行情"系列行情知识科普短视频的制作项目。这一举措，不仅是投资者保护宣传活动的重要 组成部分，更标志着证券期货行业信息商机构，在上证信息的引领下，正式开启了投资者服务短视频化 的全新篇章。 当下，短视频形式已成为破解投资者服务"自说自话"困境的关键突破口。制作方通过短剧、动画等生动 形式，将投资风险防范知识融入鲜活叙事，让专业内容不再枯燥难懂。 在此背景下，上海证券交易所(以下简称"上交所")及上证信息积极引导证券、基金、期货等金融机构主 动转变投资者服务模式——把复杂的金融知识拆解转化为通俗易懂的短视频内容。这些创新内容覆盖投 资全领域，既包含股票、基金、债券等传统金融产品，也涵盖期权等复杂衍生工具；既聚焦市场常规风 险提示，也针对新型诈骗手段开展科普，全方位满足投资者学习需 ...

Group 1 - The core idea of the news is the launch of a series of short videos aimed at educating ordinary investors about market trends and financial knowledge, initiated by the Shanghai Stock Exchange and various financial data service providers [1][2]. - The initiative, titled "Hand-in-Hand Teaching You to Read Market Trends," is part of the response to the 7th "5.15 National Investor Protection Publicity Day," marking a new era in investor service through short video content [1][2]. - The short videos aim to simplify complex financial knowledge into easily understandable formats, addressing various investment areas including stocks, funds, bonds, and derivatives, while also covering risk prevention and fraud awareness [2][3]. Group 2 - The series has gained significant traction on platforms like Douyin, Kuaishou, Bilibili, and Xiaohongshu, indicating a positive reception from investors [3]. - Innovative formats, such as using weather forecasts to explain market data and employing popular cultural references like Nezha, have made the content more engaging and accessible [3]. - The integration of emerging technologies like 5G and generative AI is transforming video content into a core medium for investor services, leading to a more intelligent, automated, and scalable approach in the securities and futures industry [3].