折叠屏手机普及
Search documents
搭子还是截胡?苹果折叠屏倒计时 国产手机厂商急抢果粉
Hua Xia Shi Bao· 2025-06-26 14:36
Core Insights - The foldable smartphone market remains a crucial battleground for domestic manufacturers against Apple, with several companies launching new models in 2023 [2][6] - Despite the competitive landscape, the growth rate of the foldable smartphone market is slowing down, with expectations of intensified competition following Apple's anticipated entry into the market [2][4] Group 1: Market Dynamics - In the first half of 2023, major Chinese brands like vivo, Xiaomi, and Honor have released new foldable models, including vivo's X Fold5 priced from 6,999 yuan [2][3] - The foldable smartphone market in China saw a shipment of 2.5 million units in Q4 2022, marking a 9.6% year-on-year decline after nine consecutive quarters of growth [4][5] - IDC forecasts that foldable smartphone shipments in China will reach approximately 9.17 million units in 2024, reflecting a 30.8% year-on-year growth, while 2023 is expected to see around 7.007 million units shipped, with a 114.5% increase [5] Group 2: Technological Advancements - The success of foldable smartphones is attributed to advancements in industrial design, battery technology, and screen components, alongside decreasing costs [3] - The vivo X Fold5 is noted for its lightweight design at 217 grams and features like IPX9+ water resistance and IP5X dust resistance, making it the world's first "three-proof" foldable smartphone [3] Group 3: Competitive Landscape - Vivo aims to position itself as a partner to Apple by integrating features that enhance compatibility with Apple devices, such as Mac screen mirroring and cross-ecosystem connectivity [6][7] - The high-end smartphone market is primarily driven by the competition for Apple's user base, with domestic brands focusing on converting Apple users due to limited growth opportunities within the Android ecosystem [7] Group 4: Future Outlook - Apple is expected to launch its foldable iPhone by 2026, with production anticipated to begin in late 2023, which could significantly impact the market dynamics [8] - Analysts predict that Apple's entry into the foldable smartphone market will create substantial growth opportunities, with an estimated production capacity of 7 to 8 million units for the foldable iPhone [8]