折叠屏矩阵
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苹果的“折叠屏矩阵”计划:一场「柔性」形态革命
3 6 Ke· 2026-02-04 03:49
Core Insights - Apple is reportedly preparing to launch its first foldable iPhone, the iPhone Fold, in the second half of 2026, followed by the iPhone Flip in 2027, as part of a broader "foldable matrix" strategy that will encompass its entire product line, including iPads and MacBooks [3][4][5][9]. Group 1: Product Launch Timeline - The first phase involves the iPhone Fold, a book-style device with an internal screen size of approximately 7.9 to 8 inches, aimed at blurring the lines between iPhone and iPad [6][8]. - The second phase will introduce the iPhone Flip in 2027, targeting fashion and portability, aligning with Apple's existing product segmentation [9][11]. Group 2: Technological Innovations - Apple is developing advanced flexible screen technologies, including a self-healing screen that can repair minor scratches and dents through a unique polymer material [15][16][17]. - Another innovation includes a flexible display with integrated heating elements to prevent screen brittleness in cold temperatures, ensuring durability in extreme conditions [21][25]. Group 3: Market Strategy - Apple's foldable strategy is designed to stimulate demand in a market where traditional smartphones are experiencing diminishing returns, particularly among users reluctant to upgrade from older models [37][38]. - The company aims to leverage its control over iOS, iPadOS, and macOS to ensure a seamless software ecosystem that adapts to the new foldable devices, enhancing user experience [38][39]. Group 4: Future Product Integration - The foldable MacBook, expected to be a 20.3-inch device, will merge the functionalities of iPads and MacBooks, potentially transforming the user interaction paradigm [13][30][34]. - This integration reflects Apple's strategy to create a cohesive ecosystem where devices share the same chip architecture and cloud data, ultimately enhancing user engagement within the Apple ecosystem [40][41].