Core Viewpoint - Shenzhen's government has introduced a set of ten support policies aimed at helping local enterprises expand their domestic market presence, thereby boosting consumption demand and stabilizing orders for businesses [1][3]. Group 1: Policy Measures - The Shenzhen Municipal Bureau of Commerce has outlined ten specific measures, including subsidies for consumer goods exchange programs, domestic trade credit insurance, digital upgrades, group exhibitions, and the creation of new domestic brands [1]. - These measures are designed to actively expand consumer demand and enhance the consumption market, which is crucial for the economic development of China [1]. Group 2: Market Context - The rise of domestic demand is seen as a significant buffer against tariff impacts and is expected to enhance the attractiveness of the Chinese market, thereby expanding its trade relationships [1]. - Shenzhen, known as "China's foreign trade capital," faces challenges that necessitate a focus on deepening its domestic market efforts to assist foreign trade enterprises in developing internal sales channels [1]. Group 3: Quality Assurance and Branding - The introduction of a quality certification system by the government is proposed to help Shenzhen products gain consumer trust and lower market entry barriers [1][2]. - The Q-mark certification from Hong Kong serves as a successful model, providing a dual guarantee of quality and credibility, which has helped brands like Maxim's and Yuen Long Wing Wah enter broader markets [2]. - Shenzhen has implemented a similar initiative with the "Zhenpin" brand, which has certified 1,823 products as of September last year, guiding consumers towards safe food options [2]. Group 4: Long-term Economic Development - Expanding the domestic market is not only a current necessity but also vital for the long-term development of the Chinese economy [3]. - Establishing a city consumption brand can attract more enterprises, promote high-quality development across industries, and ultimately contribute to the enhancement and optimization of China's consumption structure [3].