Core Insights - The 2025 Shenzhen Food Expo aims to establish Shenzhen as an international hub for high-quality food and agricultural products, promoting the high-quality development of China's food industry with the theme "Global Delicacies, Turning Food into Gold" [1] Group 1: Event Overview - The Shenzhen Food Expo will take place from October 22 to 24, 2025, at the Shenzhen Convention and Exhibition Center [1] - The event is expected to significantly increase in scale and quality, building on the 2024 expo's exhibition area of 37,500 square meters and attracting over 100,000 professional visitors [2] Group 2: Exhibition Features - The expo will feature ten core exhibition areas covering the entire food industry chain, including international/imported food, leisure food, health food, prepared dishes, meat, frozen food, seafood, beverages, dairy products, hot pot, condiments, barbecue, quality agricultural products, food science and technology, and food packaging and equipment [2] - Six new specialized sub-exhibitions will be introduced, focusing on high-end food, condiments, meat and frozen products, e-commerce food, halal food, and high-end health supplements, showcasing cutting-edge food technology and innovative products [2] Group 3: Global Cooperation and Market Positioning - The Shenzhen Food Expo has become a vital bridge for international food trade, attracting exhibitors from 36 countries and regions in 2023 and 33 countries and regions in 2024, with products covering all 33 provincial-level administrative regions and 427 counties in China [3] - The expo aims to deepen cooperation in the Greater Bay Area's consumer market and enhance global strategic partnerships, optimizing cross-border trade services to match international market supply and demand [3] - The event will showcase Shenzhen's quality products and achievements in agricultural modernization and food technology innovation, while promoting collaboration among government groups from various provinces and cities to support the national rural revitalization strategy [3]

Core Viewpoint - The "Zhenpin" certification program in Shantou has successfully certified a total of 44 products, making it the leading region in the eastern and northern parts of Guangdong province [3][4]. Group 1: Certification Achievements - Recently, five enterprises in the Shantou area submitted nine products for the "Zhenpin" certification, which were officially recognized [2]. - The Shenzhen counterpart assistance command for Shantou has facilitated the certification of 44 Shantou products, ranking third in the province and first in the eastern and northern regions of Guangdong [3]. Group 2: Product Quality and Safety - The "Zhenpin" initiative aims to enhance food safety standards and establish a quality standard system for food supplied to Shenzhen, thereby creating a food safety city brand [6][7]. - High-quality agricultural products such as Hai Feng You Zhan rice, Da An garlic, and Shang Ying honey sweet potato are increasingly available in Shenzhen, providing safer food choices for residents [4][5]. Group 3: Support and Incentives - The Shenzhen counterpart assistance command has organized multiple training sessions for the "Zhenpin" certification system and introduced a reward policy, offering 50,000 yuan cash incentives for each product that passes the certification [9][10]. - This initiative encourages more agricultural enterprises in Shantou to improve their food production standards and promotes a significant number of "Shan Nong" quality products to enter the Bay Area market [11].

Group 1 - The Shenzhen Market Supervision Administration launched a series of activities themed "Certification and Inspection: Collaborative Development of Supply Chains" on June 6, highlighting the importance of certification in enhancing supply chain resilience and promoting green transformation [1] - The first "Quality Certification Popular Science Base" in the province was inaugurated, utilizing multimedia formats to explain the relationship between quality certification and everyday consumer products, emphasizing its core value in improving product quality and ensuring consumer safety [1] - A total of 486 carbon footprint certification certificates and 257 green product certification certificates have been issued in Shenzhen, covering 168 and 107 enterprises respectively, with these experiences being promoted nationwide by the National Development and Reform Commission [1] Group 2 - The establishment of the "Same Line, Same Standard, Same Quality" alliance aims to facilitate the connection between domestic and international trade inspection and certification, enhancing Shenzhen's role as a global consumption center [2] - The "Bay Area Certification" brand, co-built by the Guangdong-Hong Kong-Macao Greater Bay Area, promotes a "one certification, three regions" mechanism to empower enterprises in quality improvement and market expansion [2] - A cooperation agreement was signed between the China Quality Certification Center Shenzhen Branch and Shenzhen Zhenhao Commercial Co., Ltd. to promote the development of "Bay Area Certification" [2]

Group 1 - The Shenzhen Municipal Market Supervision Administration hosted a series of events themed "Certification and Accreditation: Collaborative Development of Supply Chains" on June 6, 2025, emphasizing the critical role of certification and accreditation in enhancing supply chain resilience and promoting integrated development of domestic and foreign trade [1] - The "Same Line, Same Standard, Same Quality" initiative aims to produce goods that meet both domestic and international market standards, facilitating the integration of production and inspection resources to help companies overcome international trade barriers [3] - The establishment of the alliance is a significant step towards promoting the coordinated development of domestic and foreign trade in Shenzhen, contributing to the city's higher level of openness and quality development, and enhancing its status as a global consumption center [3] Group 2 - The event launched the province's first quality certification popularization base, aiming to deepen public understanding of quality certification and foster a societal atmosphere of awareness and trust in certification [5] - Shenzhen has issued 486 carbon footprint certification certificates and 257 green product certification certificates, covering 168 and 107 enterprises respectively, with experiences being promoted nationwide by the National Development and Reform Commission [5] - The Shenzhen Municipal Market Supervision Administration plans to strengthen the core functions of certification and accreditation as tools for market credit, quality management, and trade facilitation, aiming to elevate the certification and accreditation sector to new heights [6]

Core Viewpoint - Shenzhen's government has introduced a set of ten support policies aimed at helping local enterprises expand their domestic market presence, thereby boosting consumption demand and stabilizing orders for businesses [1][3]. Group 1: Policy Measures - The Shenzhen Municipal Bureau of Commerce has outlined ten specific measures, including subsidies for consumer goods exchange programs, domestic trade credit insurance, digital upgrades, group exhibitions, and the creation of new domestic brands [1]. - These measures are designed to actively expand consumer demand and enhance the consumption market, which is crucial for the economic development of China [1]. Group 2: Market Context - The rise of domestic demand is seen as a significant buffer against tariff impacts and is expected to enhance the attractiveness of the Chinese market, thereby expanding its trade relationships [1]. - Shenzhen, known as "China's foreign trade capital," faces challenges that necessitate a focus on deepening its domestic market efforts to assist foreign trade enterprises in developing internal sales channels [1]. Group 3: Quality Assurance and Branding - The introduction of a quality certification system by the government is proposed to help Shenzhen products gain consumer trust and lower market entry barriers [1][2]. - The Q-mark certification from Hong Kong serves as a successful model, providing a dual guarantee of quality and credibility, which has helped brands like Maxim's and Yuen Long Wing Wah enter broader markets [2]. - Shenzhen has implemented a similar initiative with the "Zhenpin" brand, which has certified 1,823 products as of September last year, guiding consumers towards safe food options [2]. Group 4: Long-term Economic Development - Expanding the domestic market is not only a current necessity but also vital for the long-term development of the Chinese economy [3]. - Establishing a city consumption brand can attract more enterprises, promote high-quality development across industries, and ultimately contribute to the enhancement and optimization of China's consumption structure [3].