Industry Overview - The pickled vegetable industry remains relatively stable, characterized by stock competition. The company is expanding its product categories and channels to adapt to consumer demand and enhance growth [1][2]. Product Development and Innovation - The company has shifted its strategy for new product launches, focusing on expanding the scale of new categories like pickled radish and pickled vegetables before controlling costs. This includes adjusting sales personnel evaluation mechanisms to encourage channel development [3][7]. - New product categories include pickled vegetable sauces and stir-fried pickled vegetables, with a focus on optimizing existing pickled vegetable products [2]. Channel Expansion - The company has established a large customer operations center to directly engage with major supermarkets like Sam's Club and Hema, allowing for customized product development and improved feedback loops for product optimization [4]. Raw Material Cost Management - Favorable weather conditions and stable planting areas have kept raw material costs low, with the price of green cabbage expected to remain around 800-1000 RMB per ton. The company is increasing its raw material procurement to mitigate future price fluctuations [5]. Profit Margin Outlook - The initial focus on expanding product volume may lead to lower profit margins, but as scale increases, profit margins are expected to improve. The pickled vegetable category is projected to maintain stable profit margins in the coming years [7]. Brand Strategy - The company maintains a consistent brand presence, adjusting marketing investments based on product maturity and market conditions. New product launches will see increased marketing efforts tailored to specific cities and competitive landscapes [8]. Consumer Demographics and Trends - The primary consumer demographic remains women aged 30-50, with consumption scenarios expanding to include snacks and outdoor activities. The company is exploring diverse product specifications and flavors to cater to these evolving consumer needs [9]. Market Penetration Challenges - In response to changing consumer habits during economic downturns, the company has introduced a 60g product priced at 2 RMB to attract price-sensitive consumers. Future plans include further product development and penetration into lower-tier markets [10]. Strategic Changes Under New Leadership - The company continues to implement a "dual-wheel drive" strategy, focusing on product category expansion and sales optimization. Adjustments to sales policies and incentive mechanisms aim to enhance sales performance and management efficiency [11]. Future Funding Plans - Funds raised will be allocated to the Wujiang green intelligent production base project, with expenditures planned for acquisitions, market promotion, and increased dividends to shareholders [12][13].

Group 1: Report Overview - Reported industry: Food and Beverage [2] - Research object: Fuling Zhacai [16] - Reception time: May 15, 2025 [16] - Company reception staff: Company director, board secretary, deputy general manager, and financial officer Wei Yongsheng [16] Group 2: Research Institutions - Institutions participating in the research: Xingquan Fund, Huatai Securities, Taibao Asset Management, Huatai Asset Management, Tianye Fund, Huatai Insurance Asset, Xiaoyong Fund, Hundun Investment, Himalaya Capital Management, Bojun Capital, Point72 [17] - Proportion of research institutions: Fund management companies 8%, securities companies 8%, asset management companies 17%, others 58%, investment companies 8% [19] Group 3: Core Insights Market competition strategy - The pickled vegetable market is a stock competition. The company is implementing a long - term "expand categories, expand channels" strategy, developing new products, expanding emerging and catering channels, and conducting targeted blasting projects in competitive markets [23] Effect of new cellar capacity - In late 2024, about 30,000 tons of new cellars were put into use. The increase in cellar capacity helps control raw material prices. The company has purchased more green vegetables at lower prices in the past two years, reducing the proportion of semi - finished product purchases and improving cost control [23] Effect manifestation of improvement measures - After last year's research, adjustment, and implementation, the company's external targeted blasting projects have shown initial results, and internal organizational structure and business line improvements are ongoing [23] Reason for slow growth in emerging channels - The company's main channels are traditional offline channels. Although it has entered emerging channels such as e - commerce, community group - buying, and snack stores, the e - commerce channel has intense price competition, lower profit margins, and higher costs [23] Impact of white - label products on online sales - The company's products are positioned in the mid - to high - end market. White - label products do not meet consumers' growing demand for food health and safety, and the company competes by offering products in different price ranges [24] Growth of catering channels - In 2024, the catering channel grew by 30%. The company initially entered with pickled mustard products and later increased the variety of radish and pickles [24] Consideration for mergers and acquisitions - The company lacks experience in compound seasonings. The compound seasoning market has large potential, and through mergers and acquisitions, it can quickly enter the market and achieve product - channel complementarity [24] Promotion expense arrangement - The company had low promotion expenses in Q1 this year. It will increase investment in Q2 according to consumption demand and new product launches, with an expected annual increase compared to last year [25] Attempts at casual products - The company tried pickled mustard casual products in 2023 with the launch of Xiaocuikou, but has not provided large - scale promotion support [25] Effect of flexible production improvement - After internal organizational structure adjustment, the company has shortened the new product development cycle, enabling a faster response to terminal demand and customized products [25] Incentive plan - The company is promoting relevant incentive plans as needed and will announce them if there are arrangements [26]